Global Brand Manager (M/W)

Cencora | Pharma solutions; Rueil-Malmaison; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An established industry player is seeking a dynamic marketing leader to join their Global Strategy & Innovation Marketing team. This role involves defining and executing a global marketing strategy, leading new product development, and driving brand communication across international markets. The ideal candidate will have a strong scientific background along with extensive experience in brand building and product development. This position offers a unique opportunity to shape the future of a diverse portfolio of self-medication products, ensuring that they meet the needs of patients worldwide. If you are passionate about innovation and strategic marketing, this could be the perfect fit for you.

Qualifications

• Master’s degree with scientific & marketing skills, +7 years experience.
• Proven track record in brand building and product development.

Responsabilités

• Define and execute global marketing strategy for product categories.
• Lead new product development and innovation with cross-functional teams.
• Drive brand communication and engagement through 360° campaigns.

Connaissances

Communication Skills

Critical Thinking

Project Management

Brand Building

Market Analysis

Cross-Functional Leadership

Adaptability

Scientific Communication

Problem Solving

Formation

Master's Degree in Marketing

Scientific Background

Outils

Microsoft Office Suite

Description du poste

Founded in 1935, UPSA is today both a mid-sized company with one of the largest pharmaceutical industrial sites in France located in Agen and a committed brand, present with patients and pharmacists for 90 years.

With its range of self-medication products and medical devices, UPSA enables patients to treat common everyday ailments. Its expertise covers six therapeutic areas: pain and fever (historical specialty), Cough & Cold and respiratory issues, digestion, sleep disorders, vitality, and women's health. UPSA embodies regional roots and the defense of a "Made in France" know-how that resonates internationally.

As the largest private employer in Lot-et-Garonne, the company brings together 1,941 employees and generates 2,500 indirect jobs. Present in 63 countries, primarily in Europe, French-speaking Africa, China, and Vietnam, UPSA exports more than 60% of its volumes internationally every year from Agen.

Since 2021, UPSA has been engaged in a strategic plan - Conquest 2027 - aimed at sustainably supporting the growth and development of the company. In 2024, UPSA achieved a revenue of 501 million euros.

In September 2024, UPSA received the B Corp certification, which recognizes companies meeting high standards of social and environmental performance, transparency, and accountability – making it one of the three pioneering companies in France to be certified in the health industry.

Join our Global Strategy & Innovation Marketing team and take the lead in shaping the future of our brands across international markets!

As part of the Pain, Cough & Cold, Digestion & Sleep categories team, you will drive the global development and strategic positioning of our portfolio.

Main activities:

1. Define and Execute the Global Marketing Strategy

1. Develop and implement the global vision and brand strategy.
2. Define brand architecture and positioning across markets.
3. Adapt brand platforms to fit regional and local needs while ensuring consistency.

2. Lead New Product Development & Innovation

1. You will be at the forefront of identifying and launching high-impact innovations in collaboration with cross-functional teams:
2. Build a compelling innovation strategy for your category.
3. Conduct market and competitive analyses to uncover consumer needs and growth opportunities.
4. Validate innovation concepts through consumer insights and market research.
5. Develop business cases and validate financial feasibility (P&L, gross margin).
6. Assess product feasibility with R&D, Operations, Regulatory & Medical teams.
7. Define launch plans, including activation strategies and marketing toolboxes for local teams.

3. Drive Brand Communication & Engagement

1. Develop and execute 360° communication campaigns in partnership with creative agencies (TV, digital, key visuals, etc.).
2. Oversee the approval process for promotional materials to ensure alignment with regulatory standards.

4. Ensure Strong International Coordination

1. Maximize new product launch opportunities across markets.
2. Provide strategic and operational support to subsidiaries and key partners.

Requirements:

• Master’s degree with scientific & marketing skills, with significant experience (+7 years).
• A proven track record in brand building, scientific communication, & product development.
• A previous background on drug products is mandatory.
• Ability to lead and communicate cross-functionally.
• High adaptability and willingness to rise to the challenge.
• Strong sense of ownership and initiative.
• Critical thinking, solution and results-oriented skills.
• Rigorous and organized.
• Excellent communication skills, both written and verbal.
• Fluent in English; other languages would be appreciated.
• Computing (pack Office).