Global Brand Manager

Ubisoft2; Saint-Mandé; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Profit sharing

Savings plan

Paid time off

Transit subsidy

Lunch vouchers

Healthcare for you and family

Parental leaves

Gym in office

Job summary

Ubisoft's Global Publishing team seeks a Brand Manager to shape global go-to-market strategy and marketing tactics for one or two Ubisoft brands. Reporting to the Associate Marketing Director in Paris, you will drive campaigns, creative production, and cross-functional collaboration with sales, communications, and CRM teams.

The role emphasizes data-driven decisions, ROI-minded creative briefs, and coordinating with international teams, with offices in Saint-Mandé, Paris.

Qualifications

• Marketing experience in video games or entertainment
• Fluent in English and French
• Ability to work in an international context with remote team members
• Strong organizational skills and attention to detail

Responsibilities

• Oversee Marketing Tactics & Execution
• Gather project stakeholder input and use game, market & consumer data to inform global decisions
• Build marketing strategy with consumer insights and competitive analysis
• Provide publishing teams with product info and marketing strategy
• Collaborate with expertise teams to build go-to-market plans including press, influencers, and trade marketing
• Brief agencies and lead production of creative assets (key visuals, videos, trailers)
• Coordinate paid media plans and Ubisoft-owned channels (CRM, social, website)
• Follow budgets and production schedules
• Provide operational support for team projects
• Ensure tactics align with project goals and KPIs
• Serve as global source of truth and coordinate local engagement
• Share benchmarks to strengthen strategies

Skills

Brand management

Marketing strategy

Communication

Data analysis

Tools

MS Suite (Excel, Teams, SharePoint)

Photoshop

Job description

We are looking for a Brand Manager to join the ranks of our Global Publishing team. Reporting to the Associate Marketing Director in Paris, you will contribute to shaping the global go-to-market strategy, marketing tactics and supporting creatives for the marketing campaigns of one or two Ubisoft brands.

Your brand management expertise, strong organizational skills, eye for details will empower the team members to design an ambitious and effective campaign.

More precisely, your missions will be the following:

• Oversee Marketing Tactics & Execution
• Gather expertise from all project stakeholders and use game, market & consumer data to enrich discussions and drive decisions on a global level.
• Build the marketing strategy including consumer insights, situational analysis and competitive insights.
• Provide each relevant publishing team with the product information and marketing strategy needed to build plans.
• Collaborate with expertise teams to build the full go-to-market plans for your games: build the press & influencers plans in collaboration with the Communication team, the trade marketing plans in collaboration with Sales teams etc.
• Build Original Content & Creatives
• Brief internal/external agencies and lead the production of diverse creative assets like key visuals, videos and trailers in a ROI driven / agile mindset
• Follow up the paid media plan and deal with Ubisoft owned channels to maximize their impact (CRM, Community Management, Social Networks, Website)
• Follow up the budgets and production schedules.
• Provide Operational Support For Team-Wide Projects
• Consistently manage and execute Marketing Plan tactics, ensuring project is flawlessly executed aligned with project goals.
• Act as global "source of truth" and provide support across all regions to coordinate key local teams' engagement.
• Ensure all tactics have clear KPIs aligned with business goals and encourage cross-functional to build their own KPIs.
• Follow the industry and regularly share key benchmarks that could help strengthen our strategies

Relevant experience

You have prior marketing experience in video games sector or in entertainment in general, and you are at ease working in an international context with remote team members.

Skills and knowledge

Rigorous, tactful and creative you are a uniting force and have good communication skills. Fluent in English and French.

Comfort in working in and navigating complex organizations and willing to learn how to work in a multi-national company.

Hard skills: Experience with MS Suite (Excel, Teams, SharePoint, etc.), basic Photoshop skills helpful

Soft skills: research, writing, collaboration, communication, organization, adaptation to change skills, presentation skills.

Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.

Be curious about innovative projects in the greater market, amongst competitors, etc. and share with manager and team.

Ubisoft's perks

Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your transportation pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks.

Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks.

Our office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building.

Recruitment process

• [30 minutes] : phone call with a Recruiter
• [60 minutes] : interview with the manager of the role
• [30 minutes] : interview with a member of the team

Additional Information

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers' community.