Global Brand & GTM Strategy Lead

Ubisoft2; Saint-Mandé; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Profit sharing

Savings plan

Paid time off

Transit subsidy

Lunch vouchers

Healthcare for you and family

Parental leaves

Gym in office

Job summary

Ubisoft's Global Publishing team seeks a Brand Manager to shape global go-to-market strategy and marketing tactics for one or two Ubisoft brands. Reporting to the Associate Marketing Director in Paris, you will drive campaigns, creative production, and cross-functional collaboration with sales, communications, and CRM teams.

The role emphasizes data-driven decisions, ROI-minded creative briefs, and coordinating with international teams, with offices in Saint-Mandé, Paris.

Qualifications

• Marketing experience in video games or entertainment
• Fluent in English and French
• Ability to work in an international context with remote team members
• Strong organizational skills and attention to detail

Responsibilities

• Oversee Marketing Tactics & Execution
• Gather project stakeholder input and use game, market & consumer data to inform global decisions
• Build marketing strategy with consumer insights and competitive analysis
• Provide publishing teams with product info and marketing strategy
• Collaborate with expertise teams to build go-to-market plans including press, influencers, and trade marketing
• Brief agencies and lead production of creative assets (key visuals, videos, trailers)
• Coordinate paid media plans and Ubisoft-owned channels (CRM, social, website)
• Follow budgets and production schedules
• Provide operational support for team projects
• Ensure tactics align with project goals and KPIs
• Serve as global source of truth and coordinate local engagement
• Share benchmarks to strengthen strategies

Skills

Brand management

Marketing strategy

Communication

Data analysis

Tools

MS Suite (Excel, Teams, SharePoint)

Photoshop

Job description

Ubisoft's Global Publishing team seeks a Brand Manager to shape global go-to-market strategy and marketing tactics for one or two Ubisoft brands. Reporting to the Associate Marketing Director in Paris, you will drive campaigns, creative production, and cross-functional collaboration with sales, communications, and CRM teams.

The role emphasizes data-driven decisions, ROI-minded creative briefs, and coordinating with international teams, with offices in Saint-Mandé, Paris.