Global B2C digital marketing orchestration manager

Pluxee; Issy-les-Moulineaux; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An established industry player is seeking a Global B2C Marketing Automation & Orchestration Expert to lead the rollout of marketing automation initiatives across multiple countries. This role involves developing a structured framework to implement robust marketing practices, optimizing consumer engagement, and working cross-functionally with local teams. The ideal candidate will have over a decade of experience in B2C marketing and expertise in leading global projects. Join a dynamic team committed to driving business success while fostering a positive impact on communities and the environment.

Qualifications

• 10+ years of experience in B2C, B2B, or B2M marketing.
• Demonstrable experience in marketing automation platforms.
• Proven track record of leading global projects.

Responsabilités

• Lead the rollout of B2C Marketing Automation initiatives across countries.
• Collaborate with stakeholders to ensure alignment with marketing goals.
• Manage project committees and provide clear progress updates.

Connaissances

Marketing Automation

Data Analytics

Project Management

Strategic Thinking

Leadership

Problem-Solving

Communication Skills

Interpersonal Skills

Attention to Detail

Adaptability

Formation

Bachelor's Degree in Marketing

Master's Degree (optional)

Outils

Salesforce Marketing Cloud

Marketo

HubSpot

Brevo

Description du poste

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers, and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Employee Contract type : Permanent Regular

Job Description :

Pluxee is a global player in employee benefits and engagement that operates in 29 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers, and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Role Overview

The Global B2C Marketing Automation & Orchestration Expert will lead the continued rollout of the B2C Marketing Automation initiative across countries, implementing global automation tools across countries to achieve key business objectives for consumers.

The role involves developing and establishing a structured, value-focused framework—including processes, tools, and metrics—to implement robust B2C Marketing Automation practices across the organization. The expert will make strategic decisions on core functionalities and new features of B2C Marketing Automation systems and provide guidance and support to countries during project implementation.

Key responsibilities include leveraging the Marketing Automation & Orchestration stack and methodologies to optimize consumer acquisition, conversion, engagement, and retention. The role-holder will also support countries in operational "Run Mode" by sharing best practices, driving enhancements (e.g., new data requests for personalized experiences), and enabling new channel integrations.

The successful candidate will collaborate cross-functionally with local teams to implement standardized practices, ensure adherence to guidelines, and foster best-in-class consumer engagement strategies.

Key Responsibilities

Manage the global roadmap for tool deployment

• Collaborate with global and local stakeholders to ensure alignment with digital marketing & product teams, and organizational delivery capacity.
• Define the target marketing technology stack components and integrate them seamlessly into the broader ecosystem.
• Collect and analyze country-specific requirements, either directly or through Digital Marketing teams, to establish priorities.
• Manage project and steering committees, providing clear progress updates, identifying risks, proposing mitigations, and escalating critical issues as needed.

Oversee stack maintenance and optimization

• Lead all activities related to the upkeep of stack solutions, including financial negotiations, contract management, renewals, data protection compliance, and security clearance processes.

Manage partner relationships

• Act as the primary point of contact for global stack partners, ensuring effective collaboration and alignment with business needs.
• Collaborate with Digital Marketing leaders and country teams to initiate, plan, and support the deployment of methods and processes.
• Provide training, detailed implementation guides, and setup instructions to facilitate seamless adoption.
• Include guidance on measures for legal compliance, data protection, and maintaining high-quality consumer data and creative assets.

Define and align standard methods & processes

• Lead the development of standardized methods and processes, ensuring their integration with existing and related frameworks within the organization.

Analyze and prioritize enhancements

• Evaluate current practices and gather country-specific requirements through Digital Marketing leaders. Analyze insights to prioritize updates or releases of methods and processes, maximizing business effectiveness and impact.
• Regularly report on project status, deployment progress, and compliance with established methods and processes.

Qualifications

Education : A bachelor's degree in marketing, Business Administration, or a related field. Master's degree is a plus.

Experience

• 10+ years of experience in B2C, B2B, or B2M marketing, or similar roles.
• Demonstrable experience in marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Brevo).
• Proven track record of leading global projects and implementing marketing frameworks.

Skills

• Technical Proficiency: Strong knowledge of marketing automation tools, data analytics, and CRM platforms.
• Project Management: Exceptional organizational skills with the ability to manage multiple projects simultaneously.
• Strategic Thinking: Ability to design and implement high-impact marketing strategies aligned with business goals.
• Leadership: Experience building and managing global communities or teams.
• Problem-Solving: Creative and analytical approach to solving complex challenges.
• Strong communication skills: Ability to clearly and effectively communicate processes, ideas, and solutions to teams of different departments & management levels, to synthesizing abstract ideas into concrete implications.
• Strong interpersonal skills: Ability to influence in transverse situations and at different management levels, inspire trust and foster transparent collaboration.
• Attention to detail and a commitment to excellence.
• Strong collaboration and interpersonal skills.
• Adaptability to work in a fast-paced, dynamic environment.
• Data-driven mindset with the ability to translate insights into actionable strategies.