General Manager SMB

Tryriot; Paris; Sur place; EUR 90 000 - 140 000; Plein temps

Résumé du poste

Riot is seeking a Head of Small Business to build and scale our SMB acquisition engine in France from the ground up. You will define strategy, pick channels, run experiments, and ship systems that drive growth.

Reporting to the CEO, you will own the full funnel from acquisition to activation and retention, partnering with Product, Sales, and Customer Success to translate market insights into GTM improvements. Paris-based, on-site with limited remote days.

Qualifications

• Hands-on growth marketing experience with tooling, automation and scalable acquisition systems.
• Strong product mindset; understand growth and product synergy.
• Analytical, data-driven; able to diagnose funnels and optimize conversion.
• Experience in B2C and/or B2B growth with high-volume environments.
• High degree of autonomy and ownership.

Responsabilités

• Define SMB acquisition strategy from scratch for Riot in France.
• Identify top acquisition channels (SEO, paid, partnerships, product-led growth).
• Build scalable growth loops and repeatable processes.
• Own the full funnel: acquisition to retention; run experiments to improve conversion.
• Collaborate with Product, Sales and Customer Success to inform GTM strategy.

Connaissances

growth marketing

product mindset

data-driven

B2B/B2C

autonomy

english proficiency

french fluency

can relocate to Paris

Description du poste

Overview

We\'re a product-first team on a mission to help grow the cybersecurity culture. We want to instill cybersecurity good practices to employees in a way that\'s effective and entertaining, so they don\'t feel like they\'re just working. Think Duolingo for cybersecurity.

We created a platform to roll out a cybersecurity awareness program: the platform sends chat-based 4-minute long courses to teams. Following the courses, the platform simulates phishing attacks to prepare employees to face hackers, but in a safe environment.

Created in 2020, Riot has raised $45m with leading investors (Y Combinator, Left Lane, Base10, Funders Club and Frst Capital) and is protecting more than 2,000,000 employees in over 2,000 companies (including Sisal, Edison, Coop and LastMinute) worldwide.

Cybersecurity is everywhere. It\'s impacting everyone, everyday, and it is becoming the number one risk to any organization, whether a small business or a big firm. The cybersecurity culture in many companies is a disaster, and hackers are targeting the weakest link: the employees. We are on a mission to fix that.

The SMB market (companies under 200 employees) is one of Riot\'s biggest growth levers. Cyber attacks are increasingly targeting smaller companies, and incoming regulations will soon require action. What doesn\'t exist yet is a scalable way to reach them; that\'s exactly what this role is about.

What you build will not only drive growth in France but will also serve as a blueprint for international expansion and other segments such as Mid-Market and Enterprise.

As our first Head of Small Business, you will build Riot\'s SMB acquisition engine from the ground up: defining strategy, picking channels, running experiments, and shipping systems that work.

What you build in France will become the blueprint for how Riot grows internationally and across segments. Reporting directly to our CEO and cofounder, this is a 0 → 1 role with company-level impact.

Responsibilities

1. Build Riot’s inbound growth engine
   • Define Riot’s SMB acquisition strategy from scratch
   • Identify the highest leverage acquisition channels (SEO, paid acquisition, product-led growth, partnerships, etc.)
   • Build scalable growth loops and repeatable acquisition systems
2. Own and optimize the full growth funnel
   • Analyze and optimize the entire funnel: acquisition > signup > onboarding > activation > retention
   • Identify friction points and design experiments to improve conversion
   • Work closely with Product to improve product-led growth mechanics
3. Build the growth stack and systems
   • Implement the tools, automation and infrastructure required to scale
   • Set up performance tracking and data analysis frameworks
   • Build repeatable and scalable acquisition processes
4. Run high-velocity experimentation
   • Launch and iterate on acquisition campaigns (SEO, Google Ads, paid channels)
   • Test messaging, positioning and distribution strategies
   • Continuously run rapid test-and-learn cycles
5. Work cross-functionally to unlock growth
   • Collaborate closely with Product, Sales and Customer Success
   • Translate market and user insights into product and GTM improvements
   • Contribute to Riot\'s broader go-to-market strategy

Qualifications

• You have hands-on experience in growth marketing, including working with tools, automation and scalable acquisition systems
• You bring a strong product mindset and understand how growth and product work together
• You are highly analytical and data-driven, with a strong ability to analyze funnels, identify bottlenecks and drive improvements
• You have experience in B2C and/or B2B acquisition, with a strong plus for high-volume environments
• You demonstrate a high level of autonomy and ownership
• You don\'t need to be an expert on cybersecurity, but you need to be motivated by the mission
• You have full professional proficiency in English and native in French
• You\'re based in Paris or you\'re willing to relocate
• You\'re a doer: not afraid to get your hands dirty and get things done
• You have high standards: expect performance to be nothing short of the best
• You are enthusiastic at heart: exhibit passion and excitement over work
• You have experience in joining a healthy-financial company and are comfortable with fundraising momentum
• Contribute to a fast-growing startup with a strong vision and high ambitions, backed by clear business goals
• Experience the energy of a collaborative team in our modern and cosy office located in the heart of Paris: Canal Saint Martin

Other information

• Location: Paris, on-site with up to 2 days per month of remote work
• Application steps: first call with Recruitment (30 min); manager interview with Benjamin, CEO and co-founder (45 min); case study with Benjamin (1 h); cultural fit interview with Clément (VP of Sales) (30 min) and Louis, CTO and cofounder (30 min)

Please note that this is an on-site position with up to 2 days per month of remote work.

At Riot, we believe that diversity drives innovation and inclusion fosters belonging. We are committed to building a team that reflects a wide range of perspectives, backgrounds, and experiences. We welcome candidates from all walks of life and are dedicated to creating an environment where everyone feels valued, respected, and empowered to thrive.