General Manager SMB

Riot; Paris; Hybride; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Riot, a product-first cybersecurity platform in Paris, is hiring a Head of Small Business to build Riot's SMB acquisition engine from the ground up. You will define strategy, pick channels, run experiments, and ship scalable systems that scale domestically and internationally.

Reporting to leadership, this 0→1 role will impact growth across segments. You will own the full growth funnel, build the growth tech stack, work cross-functionally, and drive data‑driven optimization of acquisition

Qualifications

• Hands-on experience in growth marketing with automation and scalable acquisition systems.
• Strong product mindset and understanding of growth and product interdependence.
• Analytical and data-driven, able to analyze funnels and identify bottlenecks.
• Experience in B2C and/or B2B acquisition; high-volume environments a plus.
• High autonomy and ownership.
• Fluent English and native French.
• Based in Paris or willing to relocate.

Responsabilités

• Define and own the SMB growth strategy and channels.
• Build and optimize the growth funnel from awareness to activation.
• Develop and implement the growth stack and automation.
• Run rapid experiments and iterate based on data.
• Collaborate with Product, Sales, and Customer Success.
• Translate market and user insights into GTM improvements.

Connaissances

Growth marketing

Data analysis

Autonomy

B2B/B2C acquisition

Cross-functional collaboration

Description du poste

We're a product-first team on a mission to help grow the cybersecurity culture. We want to instill cybersecurity good practices to employees in a way that is effective and entertaining, so that employees don't feel like they are working. Think Duolingo but for cybersecurity. We created a platform that easily rolls out cybersecurity awareness programs: chat-based four‑minute courses that are followed by simulated phishing attacks to prepare employees to face hackers in a safe environment. Created in 2020, Riot has raised $45 million with leading investors (Y Combinator, Left Lane, Base10, Funders Club and First Capital) and protects more than 2,000,000 employees in over 2,000 companies worldwide, including Intercom, Deel and Deezer. Cybersecurity is everywhere, impacting everyone every day, and it is becoming the number one risk to any organization, whether it is a small business or a large firm. Yet most companies’ cybersecurity culture is a disaster. Hackers target the weakest link: employees. We are on a mission to fix that. Most cybersecurity companies ignore small businesses because they are too small, fragmented and hard to reach at scale. That is the wrong bet and a massive opportunity. The SMB market (companies under 200 employees) is one of Riot's biggest growth levers. Cyber attacks increasingly target smaller companies, and upcoming regulations will soon force thousands of them to act. What does not yet exist is a scalable way to reach them—exactly what this role is about. What you build will not only drive growth in France but will also serve as a blueprint for international expansion and other segments such as Mid‑Market and Enterprise.

What you will do

As our first Head of Small Business, you will build Riot's SMB acquisition engine from the ground up: defining strategy, picking channels, running experiments and shipping systems that work. What you build in France will become the blueprint for how Riot grows internationally and across segments. Reporting directly to the CEO and cofounder, this is a 0 > 1 role with company‑level impact.

• Own and optimize the full growth funnel
• Build the growth stack and systems
• Run high‑velocity experimentation
• Work cross‑functionally to unlock growth
• Build Riot's inbound growth engine
• Define Riot's SMB acquisition strategy from scratch
• Identify the highest‑leverage acquisition channels (SEO, paid acquisition, product‑led growth, partnerships, etc.)
• Build scalable growth loops and repeatable acquisition systems
• Analyze and optimize the entire funnel: acquisition → signup → onboarding → activation → retention
• Identify friction points and design experiments to improve conversion
• Work closely with Product to improve product‑led growth mechanics
• Implement the tools, automation and infrastructure required to scale
• Set up performance tracking and data analysis frameworks
• Build repeatable and scalable acquisition processes
• Launch and iterate on acquisition campaigns (SEO, Google Ads, paid channels)
• Test messaging, positioning and distribution strategies
• Continuously run rapid test‑and‑learn cycles
• Collaborate closely with Product, Sales and Customer Success
• Translate market and user insights into product and GTM improvements
• Contribute to Riot's broader go‑to‑market strategy

Who you are

• You have hands‑on experience in growth marketing, including work with tools, automation and scalable acquisition systems.
• You bring a strong product mindset and understand how growth and product work together.
• You are highly analytical and data‑driven, with a strong ability to analyze funnels, identify bottlenecks and drive improvements.
• You have experience in B2C and/or B2B acquisition, with a strong plus for high‑volume environments.
• You demonstrate a high level of autonomy and ownership.
• You don’t need to be an expert on cybersecurity, but you must be motivated by the mission.
• You have full professional proficiency in English and native fluency in French.
• You are based in Paris or are willing to relocate.

Benefits

• You’re a doer: not afraid to get your hands dirty and get things done.
• You have high standards: performance is nothing short of the best.
• You are enthusiastic at heart: you exhibit passion and excitement over work.

Why join us at Riot

• Join a financially healthy company: we are highly capital‑efficient and our fundraising fuels momentum to unlock new growth opportunities.
• Contribute to a fast‑growing startup with a strong vision and high ambitions; we have tripled revenue over the past two years and plan to grow from €20 M to €40 M ARR in 2026.
• Experience the energy of a collaborative team in our modern and cosy office located in the heart of Paris: République / Canal Saint‑Martin.

Recruitment process

• Screening interview with our TAM (30 min)
• Hiring Manager interview with our Founder, Ben (45 min)
• Business case / Role Play with Ben (1 h)
• Cultural fit interview with our VP Sales, Clément, and our CTO and founder, Louis (30 min each)

At RIOT, we believe that diversity drives innovation and inclusion fosters belonging. We are committed to building a team that reflects a wide range of perspectives, backgrounds, and experiences. We welcome candidates from all walks of life and are dedicated to creating an environment where everyone feels valued, respected, and empowered to thrive.

Please note that this is an on‑site position with up to 2 days per month of remote work.