Freelance Channel Marketing Manager FrenchEnglish speaking

theHRchapter; Paris; Sur place; EUR 45 000 - 75 000; Plein temps

Résumé du poste

An innovative firm seeks a Channel Marketing Manager to lead marketing strategies across multiple channels in France. This pivotal role requires a deep understanding of digital and retail marketing, as well as the ability to collaborate cross-functionally to enhance brand visibility and drive sales performance. The ideal candidate will have a results-oriented mindset and a passion for innovative strategies. Join a dynamic and fast-paced environment that values transparency, diversity, and professional growth, while making a significant impact on marketing initiatives.

Prestations

Competitive salary

Annual performance-based bonus

Opportunities for professional development

Regular team events

Employee discounts

Qualifications

• 5+ years of experience in Channel or Retail Marketing.
• Strong understanding of digital marketing tools and industry best practices.

Responsabilités

• Evaluate and improve channel marketing strategies to align with business goals.
• Drive targeted campaigns across various platforms including PPC and social media.

Connaissances

Channel Marketing

Retail Marketing

Digital Marketing

Strategic Thinking

Analytical Skills

Project Management

Communication Skills

Formation

Bachelor's degree in Marketing

Description du poste

We are looking for an experienced and innovative Channel Marketing Manager (Retail Marketing Manager) to lead the planning and optimization of our marketing strategies across multiple channels in France. This is a critical role that requires a strong understanding of both digital and retail marketing and the ability to collaborate cross-functionally to drive brand visibility and sales performance.

Location : Paris, France (Onsite)

Key Responsibilities

1. Evaluate and continuously improve current channel marketing strategies to align with business goals.
2. Develop and implement comprehensive marketing plans tailored to specific retail and digital channels.
3. Drive targeted campaigns across various platforms including joint in-store promotions, PPC advertising, social media, email marketing, website content, and SEO.
4. Analyze consumer trends, market data, and competitor insights to inform strategic decisions.
5. Select appropriate advertising platforms and adapt campaigns based on performance and audience behavior.
6. Track and report campaign performance metrics; use data-driven insights to refine strategies and maximize ROI.
7. Collaborate closely with the Sales, Marketing, and Product teams to ensure alignment and consistent messaging across all customer touchpoints.

What you bring

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Minimum of 5 years of experience in Channel or Retail Marketing, ideally within the consumer goods or technology sectors.
• Strong understanding of retail marketing dynamics, digital marketing tools, and current industry best practices.
• Excellent strategic thinking, analytical, and project management skills.
• Outstanding verbal and written communication skills in both French and English.
• A results-oriented mindset with a passion for driving growth through innovative channel strategies.
• Ability to thrive in a dynamic, fast-paced working environment within a growing international company.

Benefits

• Competitive salary and annual performance-based bonus.
• Opportunities for professional development and internal growth.
• Regular team events and a supportive workplace culture.
• Employee discounts and additional benefits aligned with local labor regulations.

Our Core Values at TheHRchapter

Transparency: We believe in transparent and smooth recruitment processes. You will receive feedback from us.

Candidate experience: We strive for a perfect blend between automated and humanized recruitment processes. Feel free to ask us for feedback at any time.

Talented Pool: We bring highly skilled, motivated candidates to our clients. Our candidates match their company values and management style.

Diversity and Inclusion: There is no place for discrimination and intolerance. We care about diversity awareness and respect for all differences.

Key Skills

Acting, Anti-Money Laundering, Electrical Designing, Marketing & Promotions, DSP, Immigration