Freelance Channel Marketing Manager (French+English speaking)

theHRchapter; Paris; Sur place; EUR 45 000 - 70 000; Plein temps

Résumé du poste

An innovative firm is seeking a Channel Marketing Manager to spearhead marketing strategies across various channels in France. This pivotal role demands expertise in digital and retail marketing, with a focus on driving brand visibility and sales performance. You will evaluate current strategies, develop comprehensive marketing plans, and analyze market data to inform decisions. Join a dynamic, fast-paced environment where your contributions will directly impact growth and success. If you're passionate about innovative channel strategies and want to thrive in a supportive workplace culture, this opportunity is perfect for you.

Prestations

Competitive salary

Annual performance-based bonus

Opportunities for professional development

Regular team events

Employee discounts

Supportive workplace culture

Qualifications

• 5+ years of experience in Channel or Retail Marketing.
• Strong understanding of retail marketing dynamics and digital tools.
• Excellent strategic thinking and analytical skills.

Responsabilités

• Evaluate and improve channel marketing strategies to meet business goals.
• Develop and implement marketing plans for retail and digital channels.
• Analyze consumer trends and market data to inform decisions.

Connaissances

Channel Marketing

Retail Marketing

Digital Marketing

PPC Advertising

SEO

Social Media Marketing

Data Analysis

Project Management

Bilingual (French and English)

Formation

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Advertising

Outils

Google Analytics

Email Marketing Software

Social Media Platforms

Description du poste

Your Strategic Partner for HR, Payroll & Headhunting Solutions

We are looking for an experienced and innovative Channel Marketing Manager (Retail Marketing Manager) to lead the planning, execution, and optimization of our marketing strategies across multiple channels in France. This is a critical role that requires a strong understanding of both digital and retail marketing, and the ability to collaborate cross-functionally to drive brand visibility and sales performance.

Location : Paris, France (Onsite)

Key Responsibilities

• Evaluate and continuously improve current channel marketing strategies to align with business goals.
• Develop and implement comprehensive marketing plans tailored to specific retail and digital channels.
• Drive targeted campaigns across various platforms including joint in-store promotions, PPC advertising, social media, email marketing, website content, and SEO.
• Analyze consumer trends, market data, and competitor insights to inform strategic decisions.
• Select appropriate advertising platforms and adapt campaigns based on performance and audience behavior.
• Track and report campaign performance metrics; use data-driven insights to refine strategies and maximize ROI.
• Collaborate closely with the Sales, Marketing, and Product teams to ensure alignment and consistent messaging across all customer touchpoints.

What you bring?

• Bachelor’s degree in Marketing, Business, Advertising, or a related field.
• Minimum of 5 years of experience in Channel or Retail Marketing, ideally within the consumer goods or technology sectors.
• Strong understanding of retail marketing dynamics, digital marketing tools, and current industry best practices.
• Excellent strategic thinking, analytical, and project management skills.
• Outstanding verbal and written communication skills in both French and English .
• A results-oriented mindset with a passion for driving growth through innovative channel strategies.
• A dynamic, fast-paced working environment in a growing international company.
• Competitive salary and annual performance-based bonus.
• Opportunities for professional development and internal growth.
• Regular team events and a supportive workplace culture.
• Employee discounts and additional benefits aligned with local labor regulations.

Our Core values at TheHRchapter

• Transparency : We believe in transparent and smooth recruitment processes. You will get feedback from us.
• Candidate experience : Perfect blend between automated and humanized recruitment processes. Don't hesitate to ask us for feedback, anytime.
• Talented pool : We bring highly-skilled motivated candidates to our clients. Our candidates match their company values and management style.
• Diversity and inclusion : There is no place for discrimination and intolerance. We care about diversity awareness and respect for any differences.