Freelance Channel Marketing Manager

Consulting; Paris; Sur place; EUR 45 000 - 75 000; Plein temps

Résumé du poste

An innovative firm is seeking an experienced Channel Marketing Manager to lead marketing strategies across multiple channels in France. This pivotal role demands a strong grasp of both digital and retail marketing, focusing on enhancing brand visibility and driving sales performance. The ideal candidate will have a results-oriented mindset, excellent communication skills in both French and English, and a passion for innovative channel strategies. Join a dynamic, fast-paced environment in a growing international company that values diversity and offers significant opportunities for professional development and internal growth.

Prestations

Competitive salary

Annual performance-based bonus

Opportunities for professional development

Regular team events

Employee discounts

Supportive workplace culture

Qualifications

• 5+ years of experience in Channel or Retail Marketing.
• Strong understanding of retail marketing dynamics and digital tools.

Responsabilités

• Evaluate and improve channel marketing strategies to align with business goals.
• Drive targeted campaigns across various platforms including social media and email.

Connaissances

Channel Marketing

Retail Marketing

Digital Marketing

Strategic Thinking

Analytical Skills

Project Management

Communication Skills

Formation

Bachelor's degree in Marketing

Outils

PPC Advertising

SEO

Email Marketing

Social Media Marketing

Description du poste

We are looking for an experienced and innovative Channel Marketing Manager (Retail Marketing Manager) to lead the planning and optimization of our marketing strategies across multiple channels in France. This is a critical role that requires a strong understanding of both digital and retail marketing and the ability to collaborate crossfunctionally to drive brand visibility and sales performance.

Main Responsibilities

• Evaluate and continuously improve current channel marketing strategies to align with business goals.
• Develop and implement comprehensive marketing plans tailored to specific retail and digital channels.
• Drive targeted campaigns across various platforms including joint instore promotions PPC advertising social media email marketing website content and SEO.
• Analyze consumer trends market data and competitor insights to inform strategic decisions.
• Select appropriate advertising platforms and adapt campaigns based on performance and audience behavior.
• Track and report campaign performance metrics; use datadriven insights to refine strategies and maximize ROI.
• Collaborate closely with the Sales Marketing and Product teams to ensure alignment and consistent messaging across all customer touchpoints.

Skills and Qualifications

• Bachelors degree in Marketing Business Advertising or a related field.
• Minimum of 5 years of experience in Channel or Retail Marketing ideally within the consumer goods or technology sectors.
• Strong understanding of retail marketing dynamics digital marketing tools and current industry best practices.
• Excellent strategic thinking analytical and project management skills.
• Outstanding verbal and written communication skills in both French and English .
• A resultsoriented mindset with a passion for driving growth through innovative channel strategies.
• A dynamic fastpaced working environment in a growing international company.
• Competitive salary and annual performancebased bonus.
• Opportunities for professional development and internal growth.
• Regular team events and a supportive workplace culture.
• Employee discounts and additional benefits aligned with local labor regulations.

Application Process and Diversity Commitment

We welcome applications from all qualified candidates valuing diversity in terms of gender cultural background and experience. Please send your CV detailing your key achievements and experiences. A cover letter is appreciated if you wish to express any additional insights into your suitability for this role.

Our company is dedicated to creating an inclusive workspace where every team members unique perspectives are valued and contribute to our collective success.

Key Skills