Freelance Channel Marketing Manager

Salve.Inno Consulting; Paris; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

An innovative firm is seeking a Channel Marketing Manager to spearhead marketing strategies across diverse channels in France. This pivotal role demands a blend of digital and retail marketing expertise, with a focus on driving brand visibility and sales performance. You will evaluate current strategies, implement targeted campaigns, and collaborate with cross-functional teams to ensure alignment. Join a dynamic and growing international company that values creativity and offers opportunities for professional growth, competitive salary, and a supportive workplace culture. If you are passionate about driving growth through innovative strategies, this is the perfect opportunity for you.

Prestations

Competitive salary

Annual performance-based bonus

Opportunities for professional development

Regular team events

Employee discounts

Supportive workplace culture

Qualifications

• 5+ years in Channel or Retail Marketing, ideally in consumer goods or technology.
• Strong understanding of retail marketing dynamics and digital tools.

Responsabilités

• Evaluate and improve channel marketing strategies to meet business goals.
• Develop marketing plans for retail and digital channels.

Connaissances

Channel Marketing

Retail Marketing

Digital Marketing

Project Management

Analytical Skills

Communication Skills (French and English)

Formation

Bachelor’s degree in Marketing

Description du poste

Bringing a personalized approach to connecting exceptional talent with unique opportunities. Specializing in recruitment for diverse roles, leveraging extensive experience and innovative strategies to find the perfect match for any business needs. Collaboration builds a stronger, more successful future – one strategic hire at a time.

Contract Type : Freelance

Location : Parise, France

We are looking for an experienced and innovative Channel Marketing Manager (Retail Marketing Manager) to lead the planning, execution, and optimization of our marketing strategies across multiple channels in France. This is a critical role that requires a strong understanding of both digital and retail marketing, and the ability to collaborate cross-functionally to drive brand visibility and sales performance.

Main Responsibilities

• Evaluate and continuously improve current channel marketing strategies to align with business goals.
• Develop and implement comprehensive marketing plans tailored to specific retail and digital channels.
• Drive targeted campaigns across various platforms including joint in-store promotions, PPC advertising, social media, email marketing, website content, and SEO.
• Analyze consumer trends, market data, and competitor insights to inform strategic decisions.
• Select appropriate advertising platforms and adapt campaigns based on performance and audience behavior.
• Track and report campaign performance metrics; use data-driven insights to refine strategies and maximize ROI.
• Collaborate closely with the Sales, Marketing, and Product teams to ensure alignment and consistent messaging across all customer touchpoints.

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Advertising, or a related field.
• Minimum of 5 years of experience in Channel or Retail Marketing, ideally within the consumer goods or technology sectors.
• Strong understanding of retail marketing dynamics, digital marketing tools, and current industry best practices.
• Excellent strategic thinking, analytical, and project management skills.
• Outstanding verbal and written communication skills in both French and English .
• A results-oriented mindset with a passion for driving growth through innovative channel strategies.
• A dynamic, fast-paced working environment in a growing international company.
• Competitive salary and annual performance-based bonus.
• Opportunities for professional development and internal growth.
• Regular team events and a supportive workplace culture.
• Employee discounts and additional benefits aligned with local labor regulations.

Application Process and Diversity Commitment

We welcome applications from all qualified candidates, valuing diversity in terms of gender, cultural background, and experience. Please send your CV detailing your key achievements and experiences. A cover letter is appreciated if you wish to express any additional insights into your suitability for this role.

Our company is dedicated to creating an inclusive workspace where every team member's unique perspectives are valued and contribute to our collective success.