France Marketing Lead (H / F)

HR Path; Quartier Boieldieu; Sur place; EUR 55 000 - 70 000; Plein temps

Résumé du poste

HR Path, un leader global en solutions RH, recherche un Responsable Marketing pour diriger la stratégie marketing en France. Le candidat idéal doit avoir au moins 3 ans d'expérience en marketing, une forte expertise en SEO et des compétences en gestion d'équipe. Offrant un environnement dynamique et international, cette position comprend la représentation de l'entreprise à des événements clés et l'analyse des performances des campagnes marketing. Une rémunération compétitive de 55K€ à 70K€ est prévue, avec des opportunités de montée en compétences et d'avancement.

Prestations

Environnement de travail stimulant

Opportunités d'avancement

Augmentations annuelles

Formations multiples

Télétravail possible

Ambiance de travail conviviale

Qualifications

• Minimum 3 ans d'expérience dans le marketing, idéalement dans le secteur HRIS / consultation.
• Excellente compréhension du SEO et des stratégies de marketing digital.
• Compétences en leadership avérées et expérience dans la gestion d'équipes.

Responsabilités

• Diriger la stratégie marketing et l'exécution pour la France.
• Gérer et soutenir une équipe composée de 4 responsables marketing.
• Surveiller les activités SEO pour optimiser la présence digitale de l'entreprise.

Connaissances

SEO

Digital Marketing

Inbound Marketing

Leadership

Communication

Analytical Skills

Project Management

Description du poste

The HR Path Group, a global player in HR consulting, assists its customers in their HR transformation projects, both on the human and tools aspects (HRIS). We intervene in Europe, America and Asia-Pacific, for our large accounts and SME customers, in order to offer them a global support in the development of their HR strategy.

Advise to Run ! HR Path, Global Leader in HR solutions

ADVISE : We support our customers in the transformation of their HR function, through a redefinition of their HR organization and their HRIS digitalization

IMPLEMENT : As a partner of the main editors of the market, we carry out technical and functional implementation projects of all HRIS solutions (SaaS or On-Premise)

RUN : Thanks to our global payroll expertise, we offer our clients several levels of payroll outsourcing

YOUR MISSIONS

As the France Marketing Lead, you will be based in Paris, and work closely with the Paris-based team. Your key responsibilities will be :

• Leads the marketing strategy and execution for France, ensuring alignment with the company's overall goals and objectives, and also manages the corporate marketing team
• Manage and support a team consisting of 2 Marketing Officers based in Paris and Bordeaux, 1 Event Marketing Officer based in Paris and 1 Webmarketer based in Caen
• Oversee SEO activities to ensure the company’s digital presence is optimized for visibility and performance across all markets
• Collaborate with the team, attending monthly Marketing Committee meetings to discuss strategy and performance
• Represent the company at client events, trade shows, and relevant industry conferences across France
• Analyze and report on the performance of marketing campaigns, providing actionable insights and recommendations for improvement
• Ensure consistent and effective messaging across all marketing channels for France

Salary Range : between 55K€ and 70K€ regarding profile

Recruitment Process :

• Interview with Matthias JEANNIN, Head of Talent Acquisition
• Interview with Fabienne LATOUR, Marketing Director

YOUR PROFILE

• A minimum of 3 years of experience in marketing, ideally within the HRIS / HR consulting industry
• Strong understanding of SEO, digital marketing, and inbound marketing strategies
• Proven leadership skills with experience in managing small teams and overseeing cross-regional projects
• Excellent communication and interpersonal skills, with the ability to represent the company at high-level events
• Strong analytical and project management skills, with a proactive and results-driven approach
• You are a native English speaker; knowledge of French and / or Dutch is appreciated
• Willingness to travel to Paris once a month for meetings and strategy discussions

WHAT WE OFFER

A stimulating work environment at the heart of an entrepreneurial and international culture

A transversal approach to our activities, which encourages teamwork and excellence

Numerous opportunities for advancement (horizontal, vertical and international mobility)

Annual salary increases on the anniversary date to reward performance

Multiple training opportunities (internal university, certifications)

Certified Happy at Work, we offer a good life balance with telecommuting possibilities

A friendly work environment (quarterly team activities, annual international seminar)

See you soon at HR Path !