France & Benelux Brand Manager

Allergan Aesthetics; Courbevoie; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Une entreprise renommée dans le secteur pharmaceutique recherche un Brand Manager pour la France et le Benelux. Vous serez un membre clé de l'équipe marketing, chargé de développer et d'exécuter des stratégies innovantes pour des produits en esthétique médicale. Avec une expérience significative requise, ce rôle demande un excellent niveau de créativité et d'analyse afin d'assurer la réussite des marques sur le marché.

Prestations

Possibilité de télétravail jusqu'à 2 jours par semaine

Accès à des espaces de détente et salles de réunion

Restaurant d'entreprise et services sur site

Qualifications

• Minimum de 5 ans de marketing B2B2C dans l'industrie pharmaceutique ou esthétique.
• Capacité à travailler sous pression et à s'adapter.

Responsabilités

• Gérer et analyser les insights de marché et la concurrence.
• Définir et mettre en œuvre la stratégie marketing.
• Collaborer avec différentes équipes pour réussir les stratégies marketing.

Connaissances

Analyse de marché

Stratégie marketing

Gestion de marque

Relations externes

Fluent in English

Formation

PhD ou Diplôme universitaire en marketing ou sciences

Description du poste

By integrating AbbVie, as France & Benelux Brand Manager , you will play a pivotal role in bringing impactful medicines to people throughout the world by proactively hold direct responsibility for the development and effective implementation of a local marketing plan for the product(s) within Medical Aesthetics. Key member of the National / International Region MA Marketing team provides input to International (region) marketing planning and leads the in-country Franchise activities to ensure close alignment between International (region) brand strategy and local implementation within country. Develop and direct local campaigns and events to provide value-added content.

Main responsibilities :

• Manage and analyze the insights and the competition to make recommendations to manage the brands. Develop the launch strategies, and marketing strategies, involving consumers through their brand experience. Manage the category / s of products based on field insigts, market insights and competition and deploy the activation plan. Implement the commercial strategy hand in hand with the commercial and training teams, coordinate the deployment of the appropriate supports (tools, DSA, in-clinics materials, ...).
• Define marketing strategy mix for the category (IMC / POS / Digital / Retail / CRM / Medical Visit).
• Analyze market trends and competition to identify opportunities within the category.
• Guarantee brand identity and heritage to ensure all actions are consistent with the common objective and enrich the brand.
• Deploy the brand plan for every slot trade and adaptation of communication media (POS visibility, images, websites).
• Define and implement the digital marketing strategy creating a new environment and promoting the client-laboratory link in different communication channels
• Analyze consumer insights and competition to make recommendations to managers.
• Collaborate with field forces, customers and partner agencies to ensure the success of marketing strategies.
• Analyze KPI and market performance.

Qualifications

• Preferred qualifications would be a PhD or University Degree or equivalent (preferably Business / Marketing or Science).
• minimum of 5 years of Marketing B2B2C experience in pharmaceutical / Healthcare / Aesthetics industry.
• Fluency in local language and in English (written and verbal) – another language could be appreciated.

Preferred skills :

Integrity First : Ensure patient safety and uphold product quality consistently,

never compromising on compliance and always acting with integrity.

Build Connections : Cultivate strong relationships with customers, form valuable

external partnerships, and collaborate across teams to achieve goals

efficiently.

Innovate with Passion : Shape the future by discovering innovative solutions and

passionately supporting impactful ideas.

Achieve Excellence : Take initiative, aim to excel, and contribute meaningfully

every day.

Customer Trust : Develop trust through strong customer-focused relationships.

Adaptable Planning : Exhibit the ability to work under pressure and adapt to

Additional Information

Regardless of your area of expertise : medical, regulatory, market access, human resources, legal, marketing, communication... at AbbVie, you will find exciting challenges and opportunities to explore new career paths.

From a practical point of view and daily work life : we are currently located in La Defense; however, AbbVie France will be relocating to 5 / 13Bd de la République, 92100 Boulogne-Billancourt by the end of 2025 . The new premises along the Seine will host the France and Europe teams, both therapeutic and aesthetics, in two newly renovated seven-story buildings within a campus of four buildings.

Each floor will be equipped with meeting rooms and relaxation areas to promote collaboration and informal exchanges. The premises will also have outdoor spaces, including a green inner courtyard and a private rooftop with a view of the Seine, exclusively for AbbVie employees.

Numerous services will be offered on-site : car and motorcycle parking with electric charging stations, bicycle storage, company restaurant, gym, as well as concierge service.

Located in a dynamic and lively district with many amenities, our future offices will be easily accessible by public transport with subway line 9, RER C, and buses 126, 189 and 289. In the future, it will also be accessible by subway line 15.

Since 2015, AbbVie has been recognized as a Great Place to Work . We are in the top 5 companies where it is good to work. We are also one of the few companies to be awarded the “Best Workplace for Women” award, which recognizes the abilityof companies to take into account major societal issues such as gender equality.

At AbbVie, we value work-life balance. We offer the possibility to work from home up to 2 days a week, according to the terms defined in our collective agreement. Join us to be part of a diverse and collaborative team.

Find more information about benefits at AbbVie France by clicking here : https : / / www.abbvie.fr / rejoindre-abbvie / la-vie-chez-abbvie / avantages.html

You can find us at www.abbvie.com - www.abbvie.fr . Follow @abbvie on LinkedIn, X (ex Twitter) et YouTube .

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

US & Puerto Rico only - to learn more, visit https : / / www.abbvie.com / join-us / equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more :

https : / / www.abbvie.com / join-us / reasonable-accommodations.html

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

US & Puerto Rico only - to learn more, visit https : / / www.abbvie.com / join-us / equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more :

https : / / www.abbvie.com / join-us / reasonable-accommodations.html

Brand Manager France Benelux • Courbevoie, Île-de-France, France