Fragrance Brand Manager EMEA

SHISEIDO; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A global beauty company is seeking a Brand Manager for Fragrance in EMEA to develop and implement marketing strategies, oversee brand performance, and collaborate with cross-functional teams. Candidates should have 5+ years of marketing experience in selective distribution with a strong affinity for luxury brands. Fluent English and a good understanding of the European market are essential for this role.

Qualifications

• A minimum of 5 years of marketing experience in selective distribution.
• Strong understanding of at least one key European market and major retailers.
• Fluent English is essential.

Responsabilités

• Develop the operational marketing strategy for the brands in EMEA.
• Ensure the implementation of the agreed marketing strategy in the region.
• Monitor markets’ performances on launches and pillar lines.

Connaissances

Operational marketing

Analytical skills

Project management

Influencing skills

Understanding of media

Formation

5-years of marketing education (business school or equivalent)

Description du poste

Chef de Marque Fragrance EMEA

Operational Brand Manager EMEA - Fragrance

The Brand Manager EMEA reports directly to the Operational Marketing Director for Fragrances.

Key responsibilities include:

Development of the operational marketing strategy for the brands in the EMEA region

• Working in close partnership with the Brandholder, develop the regional marketing strategy for the region, respecting the brands’ positioning whilst adapting the strategy to the differing position of the brands within the various markets.
• Working with the brandholder, optimize the N+1/2/3 marketing mix to adhere to the 3YP KPIs in terms of top & bottom line, and more qualitatively in line with the image ambitions of a luxury brand
• Be the voice of the region with the brandholder, ensuring that local marketing needs are met

Steer & control operational marketing implementation in the region

• Ensure the implementation of the agreed marketing strategy in the region
• Coach, challenge & accompany affiliates’ strategies, arbitrating with Marketing Director when necessary
• Formulate forecast projections & budget recommendations for both topline & A&P
• Propose operational marketing tools to brandholder to deliver the markets’ needs
• Influence media & promotional recommendations

Analyze & maximize the brands performance

• Working with brandholder, marketing director & markets, develop KPIs both for the current year and with a 3-year perspective for the brands performance at retail & gross sales level
• Monitor markets’ performances on launches & pillar lines, ensuring that they are aligned with KPIs
• Track monthly performances and monitor markets’ social presence for the brands in the region

Animate the brands community throughout the region

• In partnership with the marketing director, nourish the affiliate marketing community with brands knowledge & facilitate best practice sharing
• Formal touchpoints: preparation & presentation of quarterly Marketing Director seminars; informal touchpoints: regular & fluid communication with affiliates

Build brands image in the region

• In close collaboration with the brands, develop the premium visibility of the brands at POS and on line

The Brand Manager works closely with the Brands’ Business Development team, the media, communication, merchandising, trade marketing & finance experts at RHQ, and in close collaboration with the Marketing Directors & Group Managers for the brands in the affiliates.

Education

5-years of marketing education (business school such as ESC or university equivalent)

Experience:

A minimum of 5 years of marketing experience in selective distribution, ideally with strong working knowledge of at least one of the key European markets & their key retailers.

Ideally, a good understanding of the three categories (fragrance, makeup & skincare).

Strong affinity with luxury brands.

Languages:

Fluent English is essential.

Professional Skills:

- Strong competencies in operational marketing

- Analytical (ability to manipulate panel data, develop forecast & budget projections)

- Understanding of media & communication tools

- Understanding of key financial principles

- Strong project management skills, ability to drive & federate cross functional teams

- Management skills

- Understanding of competition, market trends & consumer expectations

Soft Skills:

- Flexible, teamworker, strong influencing skills

- Ability to drive projects & install processes for efficient working across a matrix organisation

- Challenger of the status quo & entrepreneurial attitude

- Sensitivity to luxury brands, ability to embody the brand towards markets & retailers

- Dynamic & proactive

- Diplomatic in communication style & respectful of others