Fleet Marketing Specialist

BYD Europe; Courbevoie, Lille; Sur place; EUR 40 000 - 70 000; Plein temps

Résumé du poste

Une entreprise innovante recherche un spécialiste du marketing digital passionné par la mobilité durable. Dans ce rôle, vous serez responsable de la création et de l'exécution de campagnes de marketing digital qui renforcent la notoriété de la marque et génèrent des leads. Vous travaillerez avec une équipe dynamique pour organiser des événements d'entreprise captivants et coordonner des activités engageantes avec les clients. Si vous avez une solide expérience en marketing B2B, une passion pour les véhicules électriques et un désir de faire une différence, cette opportunité est faite pour vous.

Qualifications

• 5+ ans d'expérience en marketing digital et gestion d'événements.
• Excellente compréhension des outils de marketing digital et d'analyse de données.

Responsabilités

• Développer et exécuter des campagnes de marketing digital pour accroître la notoriété.
• Organiser des événements d'entreprise et des salons professionnels.

Connaissances

Marketing Digital

Gestion d'Événements

Analyse de Données

SEO

SEM

CRM

Gestion de Projets

Bilingue Anglais et Français

Formation

Licence en Marketing

Licence en Communication

Licence en Commerce

Outils

Google Analytics

Outils de CRM

Description du poste

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Job Responsibilities:

• Develop and execute digital marketing campaigns to enhance brand awareness and lead generation.
• Analyze digital performance metrics and optimize campaigns for better engagement and conversion.
• Organize and coordinate corporate events, trade shows, and fleet customer engagement activities.
• Collaborate with internal teams and external partners to align marketing initiatives and ensure seamless event execution.
• Develop fleet event-related marketing materials and assets, including invitations, presentations, and promotional content.
• Create and manage marketing collateral, case studies, and success stories to attract potential clients.
• Develop email marketing and CRM campaigns to nurture business relationships.
• Assist the Key Account Department in completing comprehensive daily operational tasks.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, event management, or B2B marketing, preferably in the automotive or mobility industry.
• Strong understanding of digital marketing tools, including SEO, SEM, Google Analytics, and CRM platforms.
• Experience in planning and executing corporate events or trade shows.
• Excellent project management and multitasking skills.
• Strong analytical mindset with the ability to interpret marketing performance data.
• Proficiency in English and French; Mandarin is a plus but not mandatory.
• Passion for sustainable mobility and new energy vehicles.