Fleet Marketing Specialist

TN France; Courbevoie; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

An innovative company focused on sustainable mobility is seeking a digital marketing expert to join their dynamic team. In this role, you will develop and execute impactful digital marketing campaigns aimed at enhancing brand awareness and generating leads. You'll collaborate with internal teams and external partners to coordinate corporate events and trade shows, ensuring seamless execution. Your analytical skills will be crucial in interpreting performance data to optimize campaigns. If you're passionate about new energy vehicles and want to contribute to a greener future, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in digital marketing, event management, or B2B marketing.
• Strong understanding of digital marketing tools and performance metrics.

Responsabilités

• Develop and execute digital marketing campaigns for brand awareness.
• Analyze performance metrics and optimize campaigns for engagement.
• Organize corporate events and trade shows to enhance client engagement.

Connaissances

Digital Marketing

Event Management

SEO

SEM

Google Analytics

CRM Platforms

Project Management

Analytical Skills

B2B Marketing

Multitasking

Formation

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Outils

Google Analytics

CRM Platforms

Description du poste

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As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Job Responsibilities:

• Develop and execute digital marketing campaigns to enhance brand awareness and lead generation.
• Analyze digital performance metrics and optimize campaigns for better engagement and conversion.
• Organize and coordinate corporate events, trade shows, and fleet customer engagement activities.
• Collaborate with internal teams and external partners to align marketing initiatives and ensure seamless event execution.
• Develop fleet event-related marketing materials and assets, including invitations, presentations, and promotional content.
• Create and manage marketing collateral, case studies, and success stories to attract potential clients.
• Develop email marketing and CRM campaigns to nurture business relationships.
• Assist the Key Account Department in completing comprehensive daily operational tasks.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, event management, or B2B marketing, preferably in the automotive or mobility industry.
• Strong understanding of digital marketing tools, including SEO, SEM, Google Analytics, and CRM platforms.
• Experience in planning and executing corporate events or trade shows.
• Excellent project management and multitasking skills.
• Strong analytical mindset with the ability to interpret marketing performance data.
• Proficiency in English and French; Mandarin is a plus but not mandatory.
• Passion for sustainable mobility and new energy vehicles.