Field Marketing Manager, Europe

Fortive; Arras; Sur place; EUR 45 000 - 70 000; Plein temps

Résumé du poste

An established industry player seeks a dynamic Field Marketing Manager for Europe. In this pivotal role, you'll spearhead regional marketing strategies, manage budgets, and execute impactful campaigns to drive brand awareness and lead generation. Collaborating closely with the Customer Excellence & Fulfillment Director, you'll oversee field marketing events and digital initiatives while ensuring all materials resonate with local audiences. This is an exciting opportunity to make a significant impact in a forward-thinking environment that values creativity and innovation. If you're ready to elevate your marketing career and thrive in a diverse team, this role is for you.

Qualifications

• 5+ years of marketing experience, ideally in field marketing.
• Proven experience in planning and implementing marketing strategies.
• Fluent in French and English; additional languages are a plus.

Responsabilités

• Develop region-specific marketing and digital marketing plans.
• Manage marketing budgets and coordinate with Finance.
• Plan and execute digital marketing campaigns and field events.

Connaissances

Marketing Strategy

Event Management

Lead Generation

SEO/SEM

Social Media Management

Communication Skills

Project Management

HubSpot

Fluent in French

Fluent in English

Formation

Bachelor's or Master's degree in Marketing

Outils

HubSpot

Description du poste

The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and let them do their job. Our team is highly engaged, builds quality solutions, and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust, openness, and dedication; encouraging candor; and treating people fairly and with dignity.

We are searching for a Field Marketing Manager Europe to be responsible for all regional marketing activities, including but not limited to: field marketing events, adapting all marketing material in local languages, and supporting lead generation plans for sales and channel partners in the region. The Field Marketing Manager Europe will develop a marketing strategy aligned with regional sales strategies, manage agencies, and collaborate with channel partners. This role reports to the Customer Excellence & Fulfillment Director Europe and is based in France (preferred), England, or The Netherlands.

Essential Responsibilities:

1. Work closely with the Customer Excellence & Fulfillment Director Europe to develop effective region-specific marketing and digital marketing plans that support the strategy.
2. Manage marketing budgets and expenses in the region, coordinating with the Finance Department on invoices.
3. Plan and manage all aspects of field marketing events to create new sales opportunities.
4. Plan and execute digital marketing campaigns, including SEO/SEM, marketing databases, landing pages, email, social media, website, and display advertising.
5. Design, build, and maintain our social media presence.
6. Measure and report the performance of marketing activities, assess against goals (ROI and KPIs), and suggest improvements.
7. Support sales and channel partners with marketing needs.
8. Increase brand awareness locally and regionally, and generate MQLs for the region.
9. Collaborate with agencies and vendor partners.
10. Coordinate translation of marketing materials for the region.
11. Support various marketing projects as needed.
12. Prioritize and manage multiple projects simultaneously, meeting deadlines and budgets.
13. Brainstorm new and creative growth strategies.

Requirements and Skills:

1. Bachelor's or Master's degree in marketing or a related field.
2. At least 5 years of marketing experience, ideally in field marketing.
3. Proven experience in planning, prioritizing, and implementing marketing strategies.
4. Experience managing events and lead generation efforts.
5. Competence in sales and marketing processes, including HubSpot, search campaigns, and related tactics.
6. Experience leading SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
7. Strong written and oral communication skills.
8. Fluent in French and English; additional European languages are a plus.
9. Highly organized, capable of managing multiple projects.
10. Creative, innovative, and able to think outside the box.
11. Ability to travel internationally as needed.

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability. Reasonable accommodations are provided for individuals with disabilities during the application and employment process. Please contact us to request accommodation.