Field Marketing Manager – DACH

Salt Digital Recruitment; Paris; À distance; EUR 70 000 - 76 000; Plein temps

Résumé du poste

An established industry player is seeking a dynamic Field Marketing Manager to drive marketing strategies in the DACH region. This role involves collaborating with sales leaders to create impactful B2B and B2C marketing plans, ensuring alignment with business goals. The ideal candidate will have strong lead generation and digital marketing experience, along with fluency in both German and English. Join a forward-thinking organization that values innovation and results-driven strategies, and make a significant impact in the marketplace. If you are ready to take on a challenging role that combines creativity with analytics, this opportunity is perfect for you.

Qualifications

• 4-5+ years of experience in B2B tech or education/membership marketing.
• Strong analytical skills and a track record of achieving results.

Responsabilités

• Define and manage B2B and B2C marketing strategies to achieve revenue targets.
• Drive marketing plans in collaboration with sales leaders and stakeholders.
• Evaluate marketing activity in EMEA using key performance indicators.

Connaissances

Lead Generation

Field Marketing

Digital Marketing

Analytical Skills

B2B Marketing

B2C Marketing

Fluency in German

Fluency in English

Description du poste

Field Marketing Manager (DACH)

Germany Based (remote work)

up to €76K plus bonus

Our client, a leading organisation renowned for their high-quality training and certification programmes, is looking for a Field Marketing specialist with ideally strong language skills in either German or English.

Working directly with the regional country managers and reporting to the Senior Field Marketing Manager, you will work collaboratively with the matrixed Global Marketing: Acquisition, Brand, Product, and Content Marketing. You will integrate and work closely with the Sales teams and Business Units to ensure maximum success in the marketplace with appropriate marketing actions.

Responsibilities

• In collaboration with sales leaders, define and manage the B2B and B2C marketing strategy, plan, and execution to achieve overall revenue and order targets across Business Units.
• Drive a cohesive marketing and engagement plan while working with multiple stakeholders.
• Develop unique strategies and programs at the regional level to account for market differences and needs, leveraging the local presence of customers/partners.
• Evaluate & report on marketing activity in EMEA, leveraging a set of key performance indicators.
• Ensure marketing contributes productively to the quarterly business reviews of the sales team you support.
• Work closely with the business development/inside sales teams to ensure they are enabled and equipped to act upon and progress leads from globally executed and locally executed marketing campaigns.
• Achieve sales targets for event training.

Requirements

• Experience delivering, accelerating, and expanding sales pipeline through regional marketing within a B2B tech or education/membership industry.
• Fluency in both German and English.
• 4-5+ years of lead generation, field marketing, and digital marketing experience.
• A proven track record of achievement – delivering results and achieving on-time and on-budget delivery.
• A strong grasp of financial performance and overall business operations.
• Highly analytical and results-focused leader.
• Willingness to travel, with the ability to go to Munich at least once a month to meet up with colleagues.

Job Information

Job Reference: JO-2504-351457

Salary: €70000.00 - €76000.00 per annum

Salary per: annum

Job Duration:

Job Start Date: ASAP

Job Industries: PR & Communications

Job Locations: Europe

Job Types: Permanent