Exploratory Marketing & Customer Segmentation (M/F)

Entroview; Lyon; Sur place; EUR 8 000 - 13 000; Temps partiel

Résumé du poste

Entroview lance une mission exploratoire en marketing et segmentation client pour comprendre les besoins des clients et définir les segments clés en France et en Europe.

Vous travaillerez directement avec les fondateurs pour écrire le plan de marché, conduire des entretiens qualitatifs et construire des ICP par segment, afin d’alimenter les décisions commerciales et produit dans une startup deep-tech spécialisée dans les diagnostics de batteries.

Qualifications

• Actuellement en master Bac+5 (ou équivalent) en entrepreneuriat, marketing ou stratégie.
• Maîtrise des méthodologies de recherche qualitative et quantitative.
• Excellentes compétences rédactionnelles en français; anglais professionnel souhaité.
• Maîtrise de Canva / Notion / Claude pour produire des livrables.

Responsabilités

• Cartographier et segmenter les marchés cibles d’Entroview en France et en Europe.
• Réaliser des entretiens qualitatifs avec prospects et clients pour comprendre les jobs-to-be-done.
• Construire des ICP par segment en croisant données terrain et données de marché.
• Analyser le positionnement concurrentiel et identifier les opportunités de différenciation.
• Produire des livrables actionnables pour l’équipe commerciale: fiches segment, scripts, présentations.
• Contribuer à des discussions sur le contenu et la visibilité en collaboration avec le marketing et les ventes.

Connaissances

Structurer l’analyse

Entrevues qualitatives

Segmentation de marché

Bonne communication

Formation

Master Bac+5 en Entrepreneuriat/Marketing/Stratégie

Outils

Canva

Notion

Claude

Description du poste

Exploratory Marketing & Customer Segmentation (M/F)

Company: Entroview

Location: Lyon , Paris

Type of contract: Alternance

Exploratory Marketing & Customer Segmentation (M/F)

6-month internship or alternance - Master's degree - Deeptech startup - Battery diagnostics - Paris or Lyon

Do you have an innovative mindset and want to be part of a French startup pushing the boundaries of battery technology?

Entroview is looking for passionate individuals ready to take on exciting challenges and help reshape the sustainable energy sector!

Who are we?

Entroview is a pioneering deep tech startup that uses entropy-based technology to provide battery diagnostic solutions. Our approach, grounded in physics and thermodynamics and powered by AI, delivers reliable, traceable diagnostics that are unique in the world.

Our mission: to make batteries safer, more efficient, and more sustainable. We work with major players in the automotive sector to accelerate the transition to more responsible mobility.

Why is this role a good fit for you?

Entroview is at a pivotal moment: the technology is validated, our first customers are on board, and we now need to understand exactly who our customers are, why they buy, and where the next ones are. That is exactly the purpose of this role.

You won't be executing a pre-written marketing plan, you'll help write it. Working directly with the founders, you'll conduct structured exploratory work: mapping segments, qualifying leads, and identifying messages that resonate. This is the perfect opportunity for someone who wants to understand how a deep-tech company builds its market from the inside out.

At the end of the assignment, the top candidates will be offered a permanent position on the team.

Your responsibilities:

• Map and segment Entroview's target markets: end-of-life vehicle dismantlers, EV repair shops, insurers, OEMs, and players in the battery second-life sector, in France and across Europe
• Conduct qualitative interviews with prospects and customers to understand their jobs-to-be-done, barriers to purchase, and decision-making criteria
• Build and refine Ideal Customer Profiles (ICPs) by segment, by cross-referencing field data with market data
• Analyze competitive positioning and identify underutilized differentiation opportunities
• Produce actionable deliverables for the sales team: segment fact sheets, sales scripts, and presentation materials
• Contribute to initial discussions on content and visibility strategy in collaboration with the marketing & sales team (though this is not the core focus of the role)

What we’re looking for:

• A structured and curious individual capable of conducting rigorous analysis in a poorly documented industrial market
• Comfortable with both qualitative interviews and synthesizing and presenting insights
• An appetite for early-stage environments where topics are not yet defined; you enjoy building, not just executing
• A strong communicator, capable of explaining technical topics to non-expert audiences

Required qualifications:

• Currently pursuing a master's degree (Bac+5): MS in Entrepreneurship, Marketing, or Strategy
• Proficiency in qualitative and quantitative market research methodologies
• Strong writing skills in French; professional-level English is a plus
• Proficiency in Canva / Notion / Claude for formatting deliverables

Optional skills:

• Knowledge of or interest in the automotive sector, electric mobility, or energy
• Experience with field interviews or approaches such as Jobs-to-be-Done and Design Thinking
• Experience with market intelligence tools (Semrush, Statista, industry databases, etc.)
• Experience in a startup or product launch environment
• A role with real strategic impact, your deliverables directly inform business and product decisions
• Rare access to the reality of a deep-tech company in its growth phase: you'll see everything, from technology to go-to-market
• A close-knit team, accessible and demanding founders, and an environment where you learn quickly
• A role that immediately adds value in interviews, market mapping, segmentation, and ICP development within a rapidly growing deep-tech sector
• Commitment to a permanent position: candidates who prove themselves are expected to join the team upon completion of the assignment

Terms

• 6-month internship or alternance
• Location: Lyon, with occasional travel possible
• Attractive compensation
• Availability: starting in September