Events & Lead Generation Marketing Executive

EthiFinance; Paris; Hybride; EUR 35 000 - 55 000; Plein temps

Résumé du poste

Une entreprise engagée dans la durabilité recherche un(e) Events & Lead Generation Marketing Executive pour gérer des campagnes marketing et des événements impactants. Le poste implique la gestion logistique, l'analyse de performance et le travail étroit avec les équipes internes dans un environnement hybride. Ce rôle est clé pour renforcer la présence de la marque et optimiser l'engagement communautaire.

Qualifications

• Expérience en vente et génération de leads.
• Compétences en gestion d'événements et marketing.
• Maîtrise de Salesforce.

Responsabilités

• Planifier et exécuter des événements et des campagnes marketing.
• Gérer la logistique d'événements et collaborer avec les équipes internes.
• Analyser les performances et fournir des rapports réguliers.

Connaissances

Sales Experience

B2B Sales

Marketing

Cold Calling

Lead Generation

Outils

Salesforce

CRM Software

Description du poste

As a Events & Lead Generation Marketing Executive, you will take the lead in planning and executing impactful events and managing EthiFinances' marketing campaigns using Salesforce.

You will play a key role in elevating our brand, engaging stakeholders, and supporting our mission to drive sustainability and financial excellence.

Responsibilities :

1. Events & Campaigns Marketing Management
2. Design and execute both in-person and virtual events aligned with EthiFinances' values and strategic objectives.
3. Handle all event logistics from concept development to post-event analysis, ensuring exceptional quality and attendee experience.
4. Collaborate with internal teams to align event content and messaging with EthiFinances' goals.
5. Innovate with new event formats and technologies to enhance engagement and impact.
6. Work closely with the design and digital teams to create engaging promotional materials and visuals.
7. Manage campaign setup within Salesforce, including scoring, ranking, and reporting.
8. Coordinate with the sales team to plan and execute outreach campaigns via Salesforce.

Community Management

1. Supervise the work of the Community Manager and contribute to the LinkedIn strategy and editorial plan.
2. Build and nurture EthiFinances' online presence on LinkedIn by creating tactics with the Product Marketing and Community Management teams to grow our professional community.
3. Monitor community metrics, market trends, and feedback to inform future initiatives and stay updated on best practices.
4. Develop and manage the editorial calendar in collaboration with Product Marketing.
5. Ensure consistency and quality in published content across internal teams.

Performance Analysis & Reporting

1. Monitor KPIs and performance metrics for events and community engagement.
2. Analyze data to measure success and identify opportunities for improvement.
3. Prepare regular reports and insights for stakeholders.

Job conditions : Paris

CDI - ASAP

Hybrid

Key Skills

Sales Experience, Door-to-Door Experience, B2B Sales, Time Management, Marketing, Cold Calling, Salesforce, Inside Sales, Telemarketing, Customer Relationship Management, CRM Software, Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1