Europe OOH Brand Manager (H/F)

Bonduelle; Villeneuve-d'Ascq; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading multinational food company is seeking an Europe OOH Brand Manager to lead their Food Service brand strategy across Europe. This role focuses on creative and impactful marketing activation and requires proven experience in brand marketing. The ideal candidate will thrive in a collaborative environment and possess strong communication skills. This unique opportunity offers the chance to make an impact in sustainable food practices.

Qualifications

• Proven experience in brand marketing, ideally in the Food Service or B2B environment.
• Strong ability to turn insights into actionable content.
• Fluent in English; another European language is a plus.

Responsabilités

• Define and lead the Food Service brand and activation strategy across Europe.
• Create and execute marketing materials and content.
• Work closely with sales and culinary teams for aligned communication.

Connaissances

Brand marketing experience

Communication and activation skills

Multi-channel project management

Collaborative leadership

English fluency

Creativity

Description du poste

Overview

Europe OOH Brand Manager (H/F) – reporting to the OOH Europe Marketing Director, you are the voice of the Bonduelle Food Service brand across all European markets. You bring the brand to life through powerful content, targeted activations, and impactful communication.

This is more than a job offer, it is the opportunity to make a greater impact on yourself, others and the planet. Bonduelle is a family-run company of 12,100 people operating in over 100 countries, collaborating with 2,100 independent farming partners. We believe vegetable food is THE solution to well-being through food while preserving resources, and we aim to inspire the transition toward a plant-based diet to contribute to people’s well-being and planet health. We are engaged in the BCorp label process to grow, process and sell our products sustainably and deliver positive economic and social impacts for all our employees and communities. At Bonduelle, people come first, and we offer a wide array of jobs and responsibilities worldwide, with opportunities to grow and gain autonomy. We strive to create a diverse, inclusive environment for all.

Key Responsibilities

• Strategy & Activation: Define and lead the Food Service brand and activation strategy across Europe, aligned with the European positioning.
• Build and deploy an annual communication and activation plan in line with local commercial and marketing priorities.
• Design and execute content, events, and marketing materials in collaboration with external agencies, across five key pillars:
• Greenology content (Plant-based culinary approach) to accelerate brand growth and support regional events.
• Digital communication & social media
• Positive impact content, aligned with the group’s CSR strategy and local needs.
• Sales support materials: catalogs, brochures, sales and culinary toolkits.
• Marketing community engagement: training, inspiration, and upskilling initiatives.
• Work closely with sales, innovation, channel, and culinary teams to ensure aligned, consistent, and locally relevant communication.
• Create engaging content around our two brand pillars: plant-based and convenience, in partnership with Greenology and culinary experts.
• Represent the brand in professional organizations (GECO, trade unions, etc.).
• Be a key contributor to the DAM platform: enrich, validate, and structure marketing assets from the community.
• Monitor brand action performance and recommend adjustments to maximize impact.

Ideal Profile

• Proven experience in brand marketing, communication, or activation, ideally in the Food Service or B2B environment.
• Strong ability to turn insights into actionable content and manage multi-channel projects.
• Collaborative leadership, organizational skills, creativity, and results orientation.
• Fluent in English; another European language is a plus.

Why is this a unique opportunity?

You are at the heart of the Food Service brand strategy in a context of sustainable transformation.

You lead high-impact, creative, and business-driven projects, visible both internally and externally.

You will grow your expertise in brand strategy, 360° communication, cross-functional leadership, and B2B marketing.

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A place for everyone!