Essilor Brand Experience Manager

EssilorLuxottica Group; Charenton-le-Pont; Sur place; EUR 45 000 - 85 000; Plein temps

Résumé du poste

Une entreprise innovante recherche un Brand Manager pour diriger les stratégies en magasin de la marque Essilor. Ce rôle passionnant implique de travailler avec des équipes de marketing pour développer des outils de démonstration de produits et des expériences phygitales. Vous serez responsable de la gestion des activations en gros et de la communication en magasin, tout en collaborant avec des partenaires internationaux. Si vous êtes motivé par le marketing et souhaitez faire une différence dans l'industrie de l'optique, cette opportunité est faite pour vous.

Qualifications

• Minimum 6 ans d'expérience en marketing, idéalement dans l'industrie optique.
• Capacité à gérer des sujets stratégiques complexes et à collaborer efficacement.

Responsabilités

• Diriger la stratégie en magasin pour la marque Essilor et ses marques associées.
• Gérer le développement des actifs en magasin et assurer la cohérence de la stratégie.

Connaissances

Marketing stratégique

Gestion de projet

Compétences interpersonnelles

Communication

Connaissance de l'industrie optique

Formation

Bac+5 en marketing

Description du poste

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Your role

We are looking for an Essilor Experience Brand Manager who will lead the in-store strategy and activation plans for the Essilor brand & portfolio of daughter brands across wholesale and retail banners to drive Essilor lenses adoption globally.

Main responsibilities:

1. Lead the Essilor in-store strategy across the lens brand portfolio, aligning with key stakeholders and ensuring consistency across all brands and touchpoints.
2. Manage the development of all in-store assets for the Essilor brand & Essilor Experts partnership program and cultivate buy-in and adoption by markets.
3. Partner with brand and trade marketing teams to develop product demonstration tools, branded fixtures and phygital experiences for activation in stores worldwide.
4. Liaise across both wholesale and retail in-store communications and space management teams to ensure an omni-channel in-store strategy.
5. Oversee the Digital Broadcasting System for the Essilor brand portfolio, inputting content into the system, creating timeline recommendations for market activations, and providing market support.
6. Manage the global Wholesale Activation calendar, meeting regularly with Essilor brand teams to make sure activation plans stay up-to-date.

Main requirements:

1. Level of knowledge equivalent to bac+5 as an experienced international marketing specialist with a minimum experience of 6+ years in marketing.
2. He / she must either have previous optical industry experience or in-store / merchandising experience.
3. He / she must be results driven and able to manage complex strategic topics that require cross-functional leadership.
4. He / she must have strong interpersonal skills, including the ability to collaborate effectively with a wide variety of upstream and downstream partners, in an international environment.
5. He / she must be comfortable communicating in front of senior leaders, working in a team and leading a 360° project.
6. He / she must have the curiosity to acquire and deepen his knowledge in the field of optics and / or merchandising.
7. The job also requires an ability to think “consumer” and to carry out more operational B2B2C marketing actions.
8. He / she must also be able to structure a strategic recommendation as well as build and share a vision on the subjects.

If you are selected, you will be contacted by HR Department to guide you through the specific steps for your application.