Essilor Brand Experience Manager

EssilorLuxottica; Charenton-le-Pont; Sur place; EUR 50 000 - 80 000; Plein temps

Résumé du poste

EssilorLuxottica recherche un Brand Manager pour impulser la stratégie en magasin de la marque Essilor. Vous serez responsable de l'activation des produits et de la coordination avec les équipes de marketing. Le poste nécessite une solide expérience en marketing et une connaissance du secteur optique. Vous travaillerez dans un environnement international dynamique pour renforcer la présence de la marque et engagerez des partenariats clés.

Qualifications

• Expérience internationale en marketing d'au moins 6 ans.
• Connaissance de l'industrie optique ou du merchandising.

Responsabilités

• Diriger la stratégie en magasin pour le portefeuille de marques Essilor.
• Collaborer à la création de matériels de démonstration et d'expériences phygitales.

Connaissances

Communication

Collaboration

Gestion de projet

Perspective consommateur

Formation

Diplôme équivalent à Bac+5

Description du poste

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products, including the Essilor brand with Varilux, Crizal, Eyezen, Stellest, and Transitions, as well as iconic consumer brands such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear, and Costa. Our network also includes high-quality vision care providers and retail outlets like Sunglass Hut, LensCrafters, Salmoiraghi & Viganò, and the GrandVision network, along with leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees who are transforming the eyewear and eye care industry.

Discover more by following us on social media!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Your role

We are seeking an Essilor Experience Brand Manager to lead the in-store strategy and activation plans for the Essilor brand and its portfolio of daughter brands across wholesale and retail channels, aiming to drive global adoption of Essilor lenses.

Main responsibilities :

• Lead the in-store strategy for the Essilor brand portfolio, ensuring alignment with key stakeholders and consistency across all brands and touchpoints.
• Manage the development of in-store assets for the Essilor brand and the Essilor Experts partnership program, fostering buy-in and adoption across markets.
• Collaborate with brand and trade marketing teams to develop product demonstration tools, branded fixtures, and phygital experiences for store activations worldwide.
• Coordinate with wholesale and retail in-store communication and space management teams to implement an omni-channel in-store strategy.
• Oversee the Digital Broadcasting System for the Essilor brand portfolio, input content, create timeline recommendations for market activations, and support markets.
• Manage the global Wholesale Activation calendar, coordinating with Essilor brand teams to keep activation plans current.

Main requirements :

• Degree equivalent to Bac+5, with at least 6+ years of experience in marketing, preferably as an international marketing specialist.
• Previous experience in the optical industry or in-store/merchandising is required.
• Results-driven with the ability to manage complex strategic topics and lead cross-functional teams.
• Strong interpersonal skills for effective collaboration in an international environment.
• Comfortable communicating with senior leaders, working in teams, and leading projects.
• Curiosity to deepen knowledge in optics and/or merchandising.
• Ability to think from a consumer perspective and execute operational B2B2C marketing actions.
• Capacity to structure strategic recommendations and share a clear vision on relevant topics.

If selected, you will be contacted by our HR Department to guide you through the next steps of your application process.