EMEA Trade Marketing Lead: Category Growth & Campaigns

JD.COM; Paris; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

JD.com is seeking a platform-side trade marketing leader for the EMEA toy and consumer goods category. You will own end-to-end trade marketing strategy and operations, building category rules and merchant incentives to grow GMV and merchant activity across multiple markets.

You will design budget plans, run ROI analyses, and collaborate with cross-functional teams to deliver scalable category campaigns and sustained ecosystem growth in the EMEA region.

Responsabilités

• Category Trade Strategy & System Building: Develop annual roadmaps and growth strategies for EMEA core categories; build standardized platform trade operations and tiered merchant incentives.
• Category Campaign Planning & Execution: Own promotion calendar aligned with key shopping nodes; launch category campaigns to boost transactions, penetration and user scale.
• Category Trade Marketing Budget & ROI Management: Independently manage the EMEA budget; allocate by country and tier; perform ROI analysis to optimize spend.
• Key Merchant Trade Cooperation & Category Value Delivery: Negotiate joint promotions with core merchants; enable category-exclusive activities to lift conversions.
• Industry Insight & Competitive Strategy Iteration: Monitor competitors’ policies; iterate category strategies to stay competitive.
• Data-driven Category Growth Optimization: Track GMV, transactions, merchant activity; identify bottlenecks and opportunities via data analysis.
• Cross-functional Collaboration & Business Review: Work with traffic, product, regional, and compliance teams; deliver performance reports and reviews.

Description du poste

JD.com is seeking a platform-side trade marketing leader for the EMEA toy and consumer goods category. You will own end-to-end trade marketing strategy and operations, building category rules and merchant incentives to grow GMV and merchant activity across multiple markets.

You will design budget plans, run ROI analyses, and collaborate with cross-functional teams to deliver scalable category campaigns and sustained ecosystem growth in the EMEA region.