EMEA Marketing Program Manager

Agilent; Paris; À distance; EUR 45 000 - 85 000; Plein temps

Résumé du poste

An established industry player is seeking a Marketing Program Manager to lead innovative marketing initiatives across the EMEA region. This role involves designing impactful marketing programs, leveraging data analytics to enhance customer lifetime value, and collaborating with sales teams to optimize funnel performance. The ideal candidate will possess a strong background in business development and marketing, with excellent communication skills to engage effectively at all organizational levels. Join a forward-thinking company that values collaboration and offers opportunities for professional growth in a dynamic environment.

Qualifications

• University degree in relevant fields is essential.
• Proficient experience in business development and marketing is required.

Responsabilités

• Design and implement effective regional marketing programs.
• Drive insights from data analytics to identify upsell opportunities.
• Collaborate with sales channels to analyze competitive information.

Connaissances

Data Analytics

Business Development

Marketing Program Design

Teamwork

Communication Skills

Formation

University degree in Chemistry

University degree in Biological Sciences

University degree in Marketing

University degree in Business Administration

Description du poste

The Marketing Program Manager (MPM) (m / f / d) plans, designs, and implements all marketing programs with primary support for the ACG business, focusing on Customer Lifetime Value (CLTV), specifically in relation to product lines such as Lab Automation, Lab Informatics, Connect and Attach Programs, and the customer segment “Life Sciences and Research.”

In this position, you effectively design the regional EMEA marketing programs and implement the global assigned marketing strategy. You will develop the business case to select the appropriate program tactics with the EMEA countries and report the success of your programs to the EMEA - global organization. Together with the global MPM team and Marcom team - WW product management, you govern all outbound aspects of regional new product launches and manage the services and support portfolio through the entire product life cycle including up- and cross-sell opportunities with other businesses.

On the business development side, you own the overall market sensing for the assigned market segments within EMEA. The MPM also develops and shares business intelligence - insight to drive sales channel behavior - Funnel in close collaboration with the Sales Leadership Team.

Responsibilities:

• Accountable for a strong pipeline to drive orders growth in EMEA
• Designs effective regional marketing programs and drives the global assigned marketing strategy
• Drives insights from data analytics to identify upsell and cross-sell opportunities
• Measures and evaluates impacts of owned marketing programs. Implements corrective actions to ensure delivery of targeted results - objectives
• Works with the respective Sales channels to monitor and analyze competitive information and customer data to facilitate effective program development and drive activities to increase the volume and quality of the funnel
• Serves together with the sales managers as a single point of contact for the sales channels for WW Business Unit requests and reciprocally provides the field perspective to the WW Business Unit

Success Measures:

• Funnel and order performance
• Return on marketing investment (%)
• Customer and Account Acquisition

This position can be based anywhere in Europe where Agilent has an entity, either remotely or close to one of our offices.

Qualifications:

• University education degree in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent degree
• Intimate knowledge of the Analytical Instrument markets in Europe. Experience in improving customer lifetime value and the services and support customer journey are a plus
• Proficient experience in a business development and/or field marketing environment
• Excellent English communication skills (written/oral). Ability to collaborate equally effectively throughout all hierarchical levels
• Proven track record in business development, marketing program design or similar

Apart from these more technical skills, you should also have:

• Demonstrated skills in teamwork, results-orientation, and strong persistence to reach goals
• Ability to deal with high pressure, visibility, and workload; willingness to prioritize tasks and take quick decisions.
• Ability to work collaboratively cross-organizationally, cross-functionally, and within a global matrix environment

We are specifically seeking talents that want to prove their skills and knowledge in a highly exciting and exposed role. For successful candidates, there will be sufficient opportunities to develop within Agilent.

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic, and applied market laboratories worldwide with instruments, services, consumables, applications, and expertise. Agilent enables customers to gain the answers and insights they seek so they can do what they do best: improve the world around us. Information about Agilent is available at.

This job has a full-time weekly schedule. It includes the option to work remotely. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other protected categories under all applicable laws.