EMEA Market Development Director – Product

Waters Corporation; France; Hybride; EUR 80 000 - 100 000; Plein temps

Résumé du poste

A leading scientific instrumentation company in France is seeking a marketing leader to develop a regional growth strategy and manage a team of Market Development Managers. The role requires extensive experience in mass spectrometry and chromatography, as well as a proven track record in driving marketing initiatives. The successful candidate will create marketing strategies, implement go-to-market plans, and lead efforts for new product introductions, fostering a collaborative and innovative work culture.

Prestations

Flexible working options

Collaborative culture

Diversity and inclusion initiatives

Qualifications

• Over 10 years of experience in marketing and/or business development.
• Extensive knowledge of mass spectrometry and chromatography instruments, software, and services.
• Proven success in developing marketing strategies and campaigns.

Responsabilités

• Build a regional business growth strategy in alignment with global plans.
• Lead and develop a team of Market Development Managers.
• Implement go-to-market strategies in collaboration with sales teams.
• Design and implement a Regional New Product Introduction (NPI) model.

Connaissances

Mass spectrometry knowledge

Chromatography instrumentation

Market strategy development

Interpersonal communication

Problem-solving abilities

Formation

Bachelor's degree in scientific or life science discipline

Description du poste

Responsibilities

• Build a regional business growth strategy aligned with the global annual operating plan, collaborating with Business Segment Leads, Strategic Marketing Leads, and Regional GMs.
• Translate the growth strategy into measurable marketing initiatives that generate demand, accelerate market entry, and expand in new territories.
• Design and implement a Regional New Product Introduction (NPI) model, defining key milestones, assembling a cross-functional team, and regularly evaluating market acceptance and value.
• Provide market intelligence and competitive insights, including win/loss analysis, customer segmentation, and trend reports, to support regional expansion and inform business reviews.
• Develop a demand generation engine in partnership with EMEA demand generation and global marketing teams, targeting high-value segments for double-digit regional growth.
• Lead and develop a team of Market Development Managers, fostering a culture of accountability, creativity, and collaboration to maximize marketing impact and ROI.

Qualifications

In this role, you will be responsible for:

Strategy & Planning

• Developing a regional growth strategy to meet product revenue goals across EMEA.
• Translating growth strategies into regional marketing initiatives.
• Launching NPIs and driving market adoption.
• Building relationships with Key Opinion Leaders to enhance regional presence.

Commercial Execution

• Implementing go-to-market strategies in collaboration with sales and service teams.
• Supporting sales initiatives, execution, and enablement.
• Providing regular market updates reflecting current conditions.

Marketing Execution

• Creating marketing strategies to generate leads.
• Developing integrated campaigns to engage audiences and improve conversions.
• Producing regional content to increase brand awareness.
• Monitoring KPIs to enhance marketing performance.

People Leadership

• Managing a team of Market Development Managers for key product lines.
• Developing talent to achieve marketing and commercial excellence.
• Fostering a culture of accountability and teamwork.

What You Bring

• Bachelor’s degree in a scientific or life science discipline.
• Extensive knowledge of mass spectrometry and chromatography instrumentation, software, and services.
• Over 10 years of experience in marketing and/or business development.
• Proven success in developing marketing strategies and campaigns that drive growth.
• Ability to develop and execute go-to-market plans, adapt to changes, and meet targets.
• Strong interpersonal skills, including communication, problem-solving, and customer focus.
• Willingness to travel up to 30% internationally.

Why Waters?

At Waters, we value diversity and support flexible, hybrid working options. Join our collaborative culture that values innovation, accountability, and real impact on life-science outcomes.

Ready to Apply?

Please submit your CV and a brief cover letter explaining how you will drive growth and innovation in EMEA. Applications are reviewed on a rolling basis. We look forward to hearing from you!