EMEA Intruments Marketing Manager

EssilorLuxottica Group; Charenton-le-Pont; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An established industry player in the eyewear sector is seeking a dynamic marketing professional to lead innovative strategies that enhance brand visibility and market share. This role is pivotal in integrating instruments and lenses, driving growth through strategic marketing initiatives. The ideal candidate will possess a strong background in B2C and B2B marketing, coupled with a creative mindset to foster cross-functional collaboration. Join a diverse and inclusive team dedicated to transforming the eyewear and eyecare industry while making a positive impact on people's lives. If you're ready to embrace agility and innovation, this opportunity is for you.

Qualifications

• 8-12 years in marketing, business development, or related fields.
• Experience with full marketing mix knowledge.

Responsabilités

• Develop and execute high-impact marketing strategies.
• Manage go-to-market strategies for innovative solutions.
• Monitor KPIs and optimize continuously.

Connaissances

Strategic Thinking

B2C Marketing

B2B Marketing

Analytical Thinking

Cross-Functional Collaboration

Creative Problem Solving

Market Insight

Formation

Master’s degree in Business Administration

Description du poste

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Essilor Instruments, part of the EssilorLuxottica group, is a leader in the development, manufacturing, and distribution of solutions and services for eye care professionals throughout the world. Our solutions highlight eye care professionals' expertise and meet their business needs, by providing innovative solutions and technologies, ensuring patients' quality care.

With constant innovation programs, Essilor Instruments has reached a leading position in major categories such as finishing equipment, eye health assessment, eye refraction, and fitting measurements.

JOB SCOPE :

Reporting to the VP Marketing & Digital EMEA, this role sits between the EMEA Instruments team and the EMEA Marketing team. In this newly strategic position, you will integrate the instruments portfolio across all lenses categories and create a bridge between the instruments and lenses teams to maximize our offer. The objective is to re-center instruments in discussions. You will develop a strategy, positioning, messaging, and Go-To Market plan to reach clients with combined instruments and lenses.

RESPONSIBILITIES :

• Drive Growth & Market Leadership: develop and execute a high-impact marketing strategy and budget to strengthen market position and accelerate growth.
• Lead Product Launches & Innovation Pipeline: manage go-to-market strategies for innovative solutions, ensuring successful adoption through targeted training, communication, and roadshows.
• Enhance Brand Visibility & Market Share: boost recognition and positioning through data-driven marketing initiatives.
• Develop & Optimize Sales & Marketing Assets: oversee B2B and B2B2C communication tools, including sales narratives, FAQs, digital content, and in-store activations.
• Maximize Performance & Insights: monitor key KPIs, analyze trends, and optimize continuously.
• Foster Cross-Category Synergies: identify opportunities to integrate Instruments, Lenses, and Frames for better engagement and revenue.
• Leverage Market Intelligence: turn insights into strategies, shaping product positioning and innovation with the Global Marketing Director in Instruments.

NETWORK OF INTERACTION :

INTERNAL : Growth Program Activation, Global Marketing Instruments, WHS EMEA Marketing, EMEA Business Instruments, Education / Medical Marketing, EMEA Business Intelligence.

TECHNICAL SKILLS :

• Strategic & Hands-On: strong strategic thinking and execution skills to develop and implement integrated customer journeys.
• B2C & B2B Marketing Expertise: experienced in developing consumer strategies and operational B2B marketing.
• Cross-Functional Collaboration: effective teamwork with sales, marketing, and regional teams globally.
• Analytical Thinking: data-driven with the ability to synthesize complex info into strategic insights.
• Results-Driven: focused on delivering growth through execution and innovation.
• Proactive & Creative: motivated, creative problem solver, capable of thinking outside the box.
• Team-Oriented: collaborative, building partnerships internally and externally.
• Market Insight: deep understanding of regional markets, regulations, and competitive activity.

CANDIDATE PROFILE :

• Educational Background: Master’s degree in Business Administration or equivalent.
• Experience: 8-12 years in marketing, business development, or related fields, with full marketing mix knowledge.
• Industry Knowledge: technical or scientific background preferred; experience in medical devices is a plus; optical knowledge is advantageous but not mandatory.
• Adaptability & Flexibility: highly adaptable across industries and roles.
• Language Skills: fluency in English required; French is a plus but not essential.

Our Diversity, Equity and Inclusion commitment

We are committed to an inclusive environment, celebrating diversity and providing equal opportunities regardless of race, gender, ethnicity, religion, disability, sexual orientation, or other characteristics.