EMEA eRetail Content & Campaign Activation Coordinator

Shiseido; Paris; Sur place; EUR 35 000 - 55 000; Plein temps

Résumé du poste

A leading beauty company seeks a Coordinator for eRetail Content & Campaign Activation in Paris. This role ensures effective digital content delivery across e-retail partners while collaborating with various teams. Ideal candidates should have a bachelor's degree, 2-4 years of experience in digital marketing, and fluency in English and French.

Qualifications

• 2–4 years’ experience in digital marketing operations or brand activation.
• Strong project management skills and detail-oriented.
• Solid understanding of content formats and social media trends.

Responsabilités

• Coordinate content needs between teams and stakeholders.
• Monitor digital shelf performance and track content quality.
• Support local markets on content processes and execution standards.

Connaissances

Project management

Digital marketing

Content coordination

SEO understanding

Fluency in English

Fluency in French

Formation

Bachelor’s degree in Marketing, Digital, Business, or related field

Description du poste

EMEA eRetail Content & Campaign Activation Coordinator

CDI H / F

Location : Paris and Neuilly Sur Seine in January 2026

Contract Type : Permanent / Full-Time

Reports to : Head of eRetail

POSITION SUMMARY

This role ensures the delivery and activation of high-quality, high-performing digital content across e-retail partners in EMEA.

Sitting at the crossroads of brand, markets, global stakeholders and e-retailers, this role manages content deployment for new product launches and campaigns, optimizes digital presence, and continuously improves the content journey — including SEO, creative formats, and retail media alignment.

You will be a key enabler of operational excellence, while also supporting strategic insight and content performance recommendations across the region.

KEY RESPONSIBILITIES

Campaign Content Planning & Execution

• Act as the coordination point between brand teams, global stakeholders, creative agencies and markets for all e-retail content needs
• Consolidate regional content need, align timelines, and ensure asset availability for launches and key commercial hallmarks.
• Coordinate the delivery of visuals, copy, banners, CRM assets, and PDP enhancements across markets and platforms
• Ensure content complies with retailer specs and brand guidelines

Performance Tracking & Optimization

Monitor digital shelf performance using platforms such as Profitero

Track PDP content quality (images, copy, SEO, video) and coordinate corrections with the relevant teams

Support A / B testing of creative formats and asset types to identify best-performing solutions

Provide recommendations to brand and local teams on what formats, angles, or content types drive better engagement and conversion

Cross-Functional Collaboration

Work closely with brand and global content teams to brief, validate, and deliver campaign assets

Partner with the Digital Partnership Manager to align content priorities with media and retail planning

Support retailer-facing toolkits and content preparation alongside Key Account Managers and local markets

Provide timely visibility to stakeholders via trackers, calendars, and dashboards

Creative Strategy and Innovation

Act as a regional advisor on e-retail content best practices, including SEO-optimized copy, ratings & reviews, and enhanced content

Contribute to strategic reviews with examples of strong / weak executions and performance trends

Support the creation of toolkits, guidelines, and recommendations to raise the standard of content deployment across brands and markets

Stay connected to digital trends including social-driven content, short-form video, IA, or cross-platform storytelling

Market Enablement

Train and support local markets on content processes, tools, and execution standards

Identify opportunities to simplify or automate workflows (e.g., metadata tagging, localization tools)

Contribute to building an agile, efficient, and insight-driven content deployment model at scale

REQUIRED PROFILE

Bachelor’s degree in Marketing, Digital, Business, or related field

2–4 years’ experience in digital marketing operations, e-commerce content coordination, or brand activation

Strong project management skills, detail oriented and ability to coordinate different stakeholders.

Solid understanding of content formats for PDPs, SEO principles and social media trends (Video, Influencers)

Proactive, curious and solution-driven mindset

English and French fluency required