EMEA Digital Marketing Manager

Axway; Puteaux; Sur place; EUR 45 000 - 75 000; Plein temps

Résumé du poste

Une entreprise innovante recherche un Responsable Marketing Numérique EMEA passionné par la transformation digitale. Ce rôle dynamique implique le développement de stratégies de marketing numérique efficaces, la gestion de campagnes et l'analyse des performances pour optimiser les résultats. Vous collaborerez avec des équipes interfonctionnelles pour garantir un message cohérent et conforme aux réglementations en vigueur. Rejoignez une communauté mondiale et contribuez à façonner l'avenir du marketing numérique dans un environnement collaboratif et stimulant. Si vous êtes prêt à relever des défis et à faire la différence, cette opportunité est faite pour vous.

Qualifications

• 8 à 10 ans d'expérience dans un rôle de marketing numérique.
• Connaissance approfondie des outils de marketing numérique et des meilleures pratiques.

Responsabilités

• Développer et exécuter des stratégies de marketing numérique efficaces pour le marché européen.
• Gérer le budget de marketing numérique et effectuer des analyses de performance.

Connaissances

Stratégies de marketing numérique

Analyse de marché

Gestion de budget

Compétences analytiques

Communication

Formation

Master en marketing

Master en affaires

Outils

Demandbase

Marketo

ZoomInfo

Sprout

Salesforce

TechTarget

Description du poste

In 2024, we are pursuing our ambitions to continue to enable organizations' digital transformation. We are looking for our new EMEA Digital Marketing Manager to join Axway's family. Are you ready? Join us now!

Together we can. Together we will. Axway is an enterprise integration company that's been around for over 20 years to digitally transform businesses of all sizes with more than 11,000 customers in 100 countries. Axway revitalizes IT infrastructures to enable brilliant digital customer experiences to unlock new business innovation and capabilities. Axway puts companies on a secure, future-proof path for growth.

With Axway, you'll go far because we're better together. You'll exchange ideas with a culturally rich global community of over 1,550 members who connect remotely or show up onsite in every time zone on the planet. And you'll have the support and camaraderie of your Axway leadership and colleagues to remind you that you're not alone on your journey and have taken one more step forward every day. Together we can accomplish anything.

Responsibilities

Digital Strategy : Develop and execute effective digital marketing strategies for the European market.

Campaign Execution : Plan, implement, and optimize digital marketing campaigns independently, utilizing tools such as Demandbase, TechTarget, Marketo, ZoomInfo and Sprout. A good knowledge of Content Syndication platforms, and marketing monitoring to test and learn new digital tactics is also a plus.

Budget Management : Take ownership of the digital marketing budget, allocating resources effectively and building appropriate reporting to follow whether the strategy is sound and effective.

Market Analysis : Conduct thorough market research using tools like ZoomInfo to identify trends, customer behavior, and competitive landscape for informed decision-making.

Performance Analytics : Utilize analytics tools, including Demandbase and PowerBI working with the Marketing Operations group to measure and report on the performance of digital marketing campaigns, making data-driven adjustments for optimization.

Collaboration : Collaborate with cross-functional teams, including marketing, web / blog, sales, product, and content, ensuring alignment and cohesive messaging through collaborative tools like Sprout.

Compliance : Stay informed about and ensure compliance with relevant digital marketing regulations across European markets, leveraging tools for data integrity like Demandbase.

Qualifications

Qualifications :

Master’s degree in marketing, Business, or a related field with 8 to 10 years’ experience in a Digital Marketing Role. Growth hacking experience (or certification) is a plus.

Proven experience as a Digital Marketing Manager with expertise in tools such as Demandbase, Marketo, ZoomInfo, Sprout, Salesforce, TechTarget, Webinar platforms, Content syndication platforms, etc.

In-depth knowledge of digital marketing channels, tools, and best practices with a good knowledge of agency relationships.

Strong analytical skills with the ability to interpret data and translate it into actionable insights.

Excellent communication and interpersonal skills.

Demonstrated success in developing and implementing successful digital marketing strategies independently.

Familiarity with the regulatory landscape of digital marketing in European countries.

Fluent in French and English; additional European languages are a plus.

Axway is an EEO and AA employer.