EMEA B2B Senior Marketing Manager - Corporates

Dow Jones & Company; Paris; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

An established industry player is seeking a strategic Marketing Manager to drive growth for Fortune 1000 companies in sectors like Manufacturing and Pharma. This role involves executing targeted marketing strategies, collaborating with sales teams, and enhancing client relationships. The ideal candidate will have extensive B2B marketing experience, particularly in account-based marketing, and a proven track record of success in engaging key decision-makers. If you're passionate about leveraging marketing to create impactful business opportunities, this is the perfect role for you.

Prestations

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Lifestyle programs & Wellness Resources

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Qualifications

• 10+ years of B2B Marketing experience, especially in industry marketing.
• Proven ability to partner with sales for business growth.

Responsabilités

• Drive marketing strategies for Fortune 1000 clients in various industries.
• Collaborate with sales to build client trust and loyalty.

Connaissances

B2B Marketing

Account Based Marketing

Field Marketing

Industry Marketing

Data Analysis

Communication Skills

Presentation Skills

Fluency in English

Relationship Building

Formation

Bachelor's Degree in Marketing or related field

Outils

Marketing Automation Tools

CRM Software

Description du poste

Dow Jones Job Location Job ID

About Our Organization:

Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest newsgathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America's largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news, and intelligence to help them reduce risk, ensure compliance, and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client-centric approach focused on industries and accounts, developing and activating strategies and campaigns that drive awareness, build our reputation, and deepen relationships in these select industries and accounts.

About the Role:

In this role, you'll be responsible for marketing to Fortune 1000 companies in Manufacturing, Oil & Gas, Pharma, and other non-financial industries, and driving revenue growth in these segments and key accounts. To achieve this, you will execute a global plan regionally to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key clients. We are looking for a strategic Marketing Manager with experience in industry marketing and account-based marketing who has successfully partnered with sales to drive business growth in EMEA (Europe, Middle East, and Africa).

This role is based in-person in London or Paris, working onsite in our office three days a week, reporting to the Senior Director of Marketing EMEA.

You Will:

1. Develop and maintain a deep understanding of Manufacturing, Oil & Gas, and Pharmaceuticals industries, market trends, customer needs, and competition in the EMEA region. Continuously assess them to identify new business opportunities and optimize strategy.
2. Work with the Sales and Data teams to develop and maintain a deep understanding of the select accounts we will target within each industry.
3. Contribute to the Global Marketing team's strategy and plan to build awareness and a reputation for Dow Jones capabilities and expertise; and deepen relationships with key decision makers in select accounts.
4. Work with regional sales to gain customer advocacy, building client trust and loyalty to develop long-term strategic partnerships and translate this into compelling stories promoted through industry programs and experiences.
5. Collaborate with the Global Digital Marketing team to build a plan that is effective in reaching and engaging the select industries/accounts in EMEA, driving the necessary awareness and preference.
6. Develop an annual event marketing strategy that builds awareness and our reputation in select industries and deepens relationships with key decision makers in select accounts.
7. Continuously monitor and report on progress on key KPIs, particularly account revenue growth, cross-sell, and white space expansion.
8. Partner with the Sales Enablement team to engage sellers around the targeted industries and account initiatives, develop their skills, and equip them to have effective customer meetings.

You Have:

1. A minimum of 10 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/or Account Based Marketing targeting Fortune 1000 corporate customers.
2. Experience in B2B marketing to Manufacturing, Oil & Gas, and/or Pharmaceutical companies is a plus.
3. Experience strategizing and executing event experiences is highly preferred.
4. On-to-Few Account Based Marketing experience driving awareness, building a reputation, deepening relationships, and partnering with sales to drive revenue growth in a very targeted set of accounts.
5. Experience in marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 non-financial companies is a plus.
6. Proven experience working with multiple business stakeholders and driving consensus around client-centric strategies.
7. Fluency in spoken and written English. Knowledge of other languages such as French, German, Spanish, or Swedish will be an advantage.
8. Experience in effectively managing marketing budget and time and ensuring maximum return on investment.
9. Exceptional communication and presentation skills with the ability to effectively convey complex ideas and concepts.
10. Ability to thrive in a fast-paced dynamic environment and manage multiple priorities.
11. Adept at data analysis and using data to tell stories and drive strategy.

Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Lifestyle programs & Wellness Resources
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO / AA / M / F / Disabled / Vets.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability, please reach out to us. Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.

Business Area: Dow Jones CMO Marketing

Job Category: Marketing & Product Management

Union Status: Non-Union role

Required Experience: Manager

Key Skills: EAM, Electrical Controls, Design Management, ABB, Document Control, Corporate Development