Product Marketing Lead - Specialist Doctors xfm

Doctolib; Levallois-Perret; Hybride; EUR 55 000 - 85 000; Plein temps

Résumé du poste

An innovative firm is seeking a Product Marketing Lead to drive growth in the Specialists doctor market. This role involves defining strategies for product positioning and market differentiation, collaborating with diverse teams, and ensuring successful product launches. You will represent the voice of over 60,000 Specialist doctors and 50 million patients in France, making a significant impact on healthcare access. If you have a passion for product marketing and a knack for stakeholder engagement, this is an exciting opportunity to shape the future of healthcare solutions.

Prestations

Health insurance

Quarterly bonus

Up to 14 days of RTT

Flexible work policies

Wellbeing program

Lunch vouchers

Bicycle subsidy

Public transportation reimbursement

Relocation support

Qualifications

• 5 years of experience in product marketing and go-to-market strategies.
• Strong storytelling and analytical skills with a results-oriented mindset.

Responsabilités

• Define strategies to maximize growth and retention for Specialist doctors.
• Monitor market dynamics and provide strategic recommendations.

Connaissances

Product Marketing Management

Stakeholder Engagement

Storytelling

Copywriting

Market Research

Formation

Bachelor's Degree

Master's Degree

Description du poste

Doctolib is looking for a Product Marketing Lead on the Specialists doctor market for its Product Marketing team in France. You will work directly with Exco members as the CEO of our solutions on the Specialists market segment. You will have a leadership role internally to align all stakeholders towards a more product-driven approach.

What you'll do

As a Product Marketing Lead for the Specialists doctor market, you will define strategies to maximize growth, retention, satisfaction, and usage, and oversee their implementation. You will represent the voice of our 60,000 Specialist doctors and 50 million patients in France. You will collaborate daily with various teams at Doctolib: Product, Design, Marketing, Sales, Operations, Data.

The role includes the following missions:

1. Be the voice of customers by conducting research on Specialist doctors' and patients' needs, pain points, and behaviors.
2. Monitor market dynamics and competitor movements to provide strategic recommendations for maintaining market advantage or suggesting partnerships and M&A opportunities.
3. Partner with Product Management to identify and capitalize on market gaps and opportunities, bringing strong convictions on product needs.
4. Develop and own the positioning strategy for the French market, differentiating our solutions from competitors, and define our product offering, pricing, and packaging.
5. Create and maintain compelling value propositions and messaging frameworks that resonate with target personas.

Usage & Satisfaction

1. Monitor product usage and satisfaction metrics to identify opportunities for increased adoption and engagement by Specialist doctors, while reducing churn.
2. Partner with Product Management to translate insights into product improvements and feature adoption campaigns.

Growth plan

1. Design comprehensive go-to-market strategies with 360 launch plans to reach yearly growth targets for Specialists, monitoring KPIs and designing Sales, Operations, and Marketing actions.
2. Ensure successful launches and campaigns by coordinating with teams such as Product Marketing, Growth, Brand & Content, Legal, Sales, Operations.
3. Partner with Brand & Content Marketing to develop impactful campaigns and content that support product launches, adoption, and increase Specialist satisfaction.

Key projects

• Design our GoToMarket strategy to improve Product Market Fit for Specialists (including Clinical solutions, Patient Acquisition, Digital secretariat, and management tools).
• Support the launch of our AI-based consultation assistant (expected in January 2025) and upcoming solutions like our AI-based phone assistant.
• Lead key projects such as partnerships with clinics (e.g., Ramsay, Elsan) and defining long-term plans for the Midwives market.
• Coconstruct & monitor achievement of Business Plan targets for growth KPIs to inform the annual Doctolib Strategic Plan.

Who you are

If you don't meet all the requirements but believe this opportunity matches your experience, we still encourage you to apply!

• You have 5 years of experience.
• You are experienced in new product launches, product marketing management, or go-to-market strategy.
• You have experience engaging multiple stakeholders and coordinating across functions in a fast-moving environment.
• You possess strong storytelling and copywriting skills.
• You are fluent in French and English.

Additional qualities

• You are results/action-oriented, well-structured, analytical, and fact-based.
• You are passionate about our products and users.
• You embody Doctolib's core competencies: Grit, Result-oriented, Team player.

What we offer

• Health insurance
• Quarterly bonus
• Up to 14 days of RTT
• Flexible work policies (hybrid and office-based)
• Work flexibility within EU and UK (up to 10 days/year)
• Wellbeing program (free mental health and coaching)
• Support for caregivers and workers with disabilities (remote policy adaptations, extra days off, psychological support)
• Lunch vouchers (Swile card)
• Work Council subsidies for sports or creative classes
• Bicycle subsidy
• Public transportation reimbursement
• Relocation support for international mobility

The hiring process

1. 45-minute interview with Talent Acquisition
2. 60-minute interview with Product Marketing Manager (Alice Poupin)
3. 60-minute case study with the manager & Product Marketing Director (Charlotte Saglier)
4. Validation with VP Growth & Strategy (Julie Touyarot)

Job details

• Full-time
• Remuneration: fixed + bonus based on objectives (profile-dependent)

At Doctolib, we believe in improving healthcare access for everyone, regardless of background. We are committed to diversity and inclusion, welcoming applications from all genders, religions, ages, sexual orientations, ethnicities, disabilities, and origins. If you have a disability, please let us know how we can support you through the interview process.