Cluster Marketing & PR Manager (MARCOM)

TN France; Issy-les-Moulineaux; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A leading company in the hospitality sector is seeking a Marketing and Communications Manager to enhance brand presence and engage target audiences. The role involves developing marketing strategies, managing campaigns, and overseeing digital content. Ideal candidates will have a strong background in marketing, excellent communication skills, and experience in the hospitality industry. Join us to make a difference and grow your career with limitless possibilities.

Prestations

Employee benefit card offering discounted rates in Accor Hotels Worldwide

Develop your talent through learning programs by Academy Accor

Opportunity to grow within your property and across the world

Contribute to local community through CSR activities

Qualifications

• 3+ years of experience in a marketing and communications role, preferably in Hospitality Industry.
• Excellent writing, editing, and verbal communication skills.

Responsabilités

• Develop and execute the annual marketing and communication plan.
• Manage brand positioning and ensure consistency across all channels.
• Monitor and analyze online engagement and campaign performance metrics.

Connaissances

Digital Marketing

Media Relations

Brand Management

Communication

Formation

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Outils

Marketing Automation Tools

CMS Platforms

Social Media Management

Description du poste

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Client:

Accor

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

a41f20575840

Job Views:

2

Posted:

18.05.2025

Expiry Date:

02.07.2025

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Job Description:

Company Description

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

This position is responsible for planning, developing, and implementing marketing strategies and public relations initiatives that strengthen the company’s brand presence, support business goals, and engage target audiences. This role leads all MARCOM activities including campaigns, events, media relations, digital marketing, and content creation.

• Develop and execute the annual marketing and communication plan in line with organizational objectives.
• Manage the brand positioning and ensure consistency across all channels.
• Collaborate with internal teams and external agencies for campaign creation and execution.
• Build and maintain relationships with media outlets, journalists, and industry influencers.
• Draft and distribute press releases, media kits, and manage PR events.
• Act as a company spokesperson when necessary.
• Oversee the creation of promotional and marketing materials, including digital content, brochures, presentations, and newsletters.
• Ensure messaging aligns with brand voice and business goals.
• Manage company website, social media platforms, and email marketing strategies.
• Monitor and analyze online engagement and campaign performance metrics.
• Coordinate logistics, promotional activities, and post-event analysis.
• Conduct competitor analysis, market research, and audience profiling to identify trends and opportunities.
• Recommend and implement improvements based on insights.
• Prepare and manage the marketing and PR budget, ensuring cost-effectiveness and ROI tracking.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 3+ years of experience in a marketing and communications role, preferably in Hospitality Industry.
• Strong knowledge of digital marketing, media relations, and brand management.
• Excellent writing, editing, and verbal communication skills.
• Experience managing marketing budgets and agencies/vendors.
• Proficiency with marketing automation tools, CMS platforms, and social media management.

Additional Information

What is in it for you:

• Employee benefit card offering discounted rates in Accor Hotels Worldwide
• Develop your talent through learning programs by Academy Accor
• Opportunity to grow within your property and across the world!
• Ability to contribute to local community and make a difference through our Corporate Social Responsibility activities.

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

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