Lead of Analytics (Marketing & UA team)

Gameloft; Paris; Sur place; EUR 45 000 - 80 000; Plein temps

Résumé du poste

Join a forward-thinking company as a Data Analytics Lead, where you will harness the power of data to drive game growth and optimize marketing efforts. Collaborate with a talented team to transform complex data into strategic insights, guiding key stakeholders in making informed decisions. This role offers the opportunity to manage a dedicated team while working closely with various marketing verticals. If you are passionate about gaming and possess strong analytical skills, this is the perfect opportunity to make a significant impact in the gaming industry.

Qualifications

• 5+ years of experience, including 2+ years as a team lead.
• Expertise in SQL, Python, and R for data analysis.

Responsabilités

• Lead a team of data analysts to provide insights from marketing data.
• Conduct 360-degree analyses to support marketing strategies.

Connaissances

SQL (BigQuery)

Python

R

Data Visualization

Statistical Analysis

Marketing Metrics

Outils

Data Visualization Tools

Description du poste

Company Description

Job Description

WHAT YOU WILL BE WORKING ON

Main challenge

Together with a talented team of data analysts and scientists, you will extract actionable insights from our vast marketing and in-game data, helping drive game growth and enhance marketing profitability and efficiency.

What it means on a daily basis

• Develop an in-depth understanding of our data warehouse, focusing on Marketing and game tracking data.
• Become an expert in our marketing data dimensions and measurement definitions.
• Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions.
• Translate analytical findings into strategic recommendations for Marketing and game teams.
• Leverage statistical analysis to optimize Marketing testing methodologies and outcomes.
• Manage and level up a small team of marketing analysts.

Who you will be working with

As part of our Global Data Science and Analytics team, you'll lead a talented team of two data analysts and work closely with our Marketing verticals including User Acquisition (UA), Influencer Marketing, and studio Marketing Activation.

You will report directly to the Head of Data.

Qualifications

WHO YOU ARE

• A collaborative team player with a positive attitude and excellent organizational skills. Good verbal, written, and interpersonal skills needed.
• You pay strong attention to data quality and have a passion for deep quantitative analysis.
• A genuine passion for gaming and the gaming industry.

WHAT YOU NEED TO SUCCEED

• Gaming or mobile experience is mandatory
• 5+ years of professional experience, including 2+ years as a team lead.
• SQL (BigQuery) expertise, crafting complex and efficient queries.
• Python and R expertise is required.
• Proven ability in creating clear and impactful data visualizations and dashboards using data visualization tools.
• Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels.
• Solid understanding of statistical analysis and its applications in marketing and UA.
• Fluent in English; good presenter and communicator.