East Asia & Oceania - Senior Manager Communication

MICHELIN; Clermont-Ferrand; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading company in the automotive industry seeks a Senior Manager Communications with at least 12 years of experience in corporate communications. The role involves crafting communication strategies, managing brand reputation, and leading engagement initiatives across the region. Candidates must demonstrate excellent English communication skills and have a proven track record in managing large-scale marketing campaigns.

Qualifications

• Minimum 12 years’ experience in corporate or marketing communications.
• Experience in managing large-scale marketing communications campaigns.
• Excellent command of English, written and spoken (C1 level).

Responsabilités

• Building regional communications strategy based on group direction.
• Driving deployment of communication plans with the markets.
• Acting as custodian of the Michelin brand in region.

Connaissances

Corporate communications

Marketing communications

Influencing without authority

Agility

Excellent communication skills

Description du poste

As deputy to the Director of Communications, the Senior Manager Communications, will have internal, corporate as well as commercial communications responsibilities, including but not limited to :

Strategy and planning :

• Building regional communications strategy based on group direction.
• Planning of commercial communications, corporate and internal communication projects.
• Implementing the Group's communications and brands strategy in the context of E2A.
• Driving deployment of communication plans with the markets.

Brand building and reputation management :

• Acting as custodian of the Michelin brand in region and local markets, including training to other stakeholders.
• Building brand awareness in E2A by engaging target audiences and ensuring Michelin's commercial and corporate attractiveness is increased (Brand Power Score and Vitality Quotient).
• Ensuring overall consistency of brands and messaging, contributing to the protection and development of the company's and entities reputation.
• Overseeing governance of local websites, intranet and social media channels.
• Crisis communications.
• Participation in the editorial ecosystem.

Engagement

• Engaging the communication teams across E2A
• Coordinating internal and external events together with the commercial, corporate and internal communications teams while ensuring performance.
• Driving rollout of large-scale brand campaigns in multiple markets (TV + digital).
• Ensuring the performance of all communication campaigns.
• Driving change communications.
• Management of regional projects as assigned.
• Contributing to the achievement of collective objectives defined by Asia Pacific management.

Skills And Experience :

• Minimum 12 years’ corporate communications or marketing communications experience in a regional or global role, preferably in multinational organizations or agency.
• Experience in managing large-scale marketing communications campaigns.
• Excellent command of English, written and spoken (C1 level).
• Excellent communication skills and ability to influence without authority across all levels of organization.
• Independent and hands-on working style.
• Agility and ability to perform in a fast-paced and dynamic environment.