Head of Social Media

Maison Margiela; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading fashion house in Paris is seeking a Social Media Manager to develop and execute innovative social media strategies. This role involves collaborating with various teams to enhance brand presence and engagement across digital platforms, ensuring alignment with the brand's identity and objectives.

Qualifications

• 7-8 years of experience managing social media in luxury or fashion.
• Proven experience in developing successful social media strategies.

Responsabilités

• Lead the creation and implementation of the global social media strategy.
• Collaborate with teams to produce impactful content reflecting brand identity.
• Monitor and report on social media performance.

Connaissances

Leadership

Storytelling

Content Curation

Analytical Mindset

Outils

Social Media Analytics Tools

Description du poste

Maison Margiela is a Paris-based fashion house founded in 1988 by Belgian designer Martin Margiela. Celebrating unconventional aesthetics and embracing the philosophy that fashion is an art of expression rather than a cult of personality, Maison Margiela offers haute couture, ready-to-wear for women and men, contemporary line MM6, footwear, interior design, and accessories, including leather goods, fine jewelry, and fragrances.

In 2002, the French house became part of OTB. Along with sister brands of the group, Maison Margiela continues pushing the boundaries of modern fashion while preserving its distinctive identity and heritage.

We are seeking a Social Media Manager who will be responsible for developing and executing a comprehensive impactful social media strategy, enhancing our brand presence across all digital platforms. You will lead social media activities by working closely with marketing, PR, creative, and e-commerce teams to design innovative social campaigns and engaging content that boost desirability and engagement with the brand.

Main Responsibilities:

• Lead the creation and implementation of the global social media strategy in line with Maison Margiela's new creative direction to strengthen brand identity and storytelling.
• Develop and execute cutting-edge social media strategies aligned with the brand’s identity and commercial objectives. Collaborate with creative teams to produce impactful content reflecting Maison Margiela’s DNA, aesthetic, and unconventional approach.
• Oversee the overall social media approach and work with regional teams to ensure local channel implementation of the strategy.
• Supervise and collaborate with the artistic direction team to create high-quality visual content and engaging storytelling across all social platforms.
• Define KPIs and utilize analytical data to continuously optimize performance, engagement, and audience growth.
• Develop strategies for influencer partnerships, brand collaborations, and community engagement initiatives.
• Stay informed of digital and social trends to identify new opportunities for innovation and audience connection.
• Collaborate with internal teams and external agencies to deploy impactful social campaigns that enhance brand awareness and community engagement.
• Manage social media budgets and work with the paid social team to amplify organic content.
• Ensure brand consistency and tone across all digital touchpoints, adapting content to regional needs.
• Monitor, analyze, and report on social media performance, providing insights and recommendations to management.*

Qualifications & Experience:

• 7-8 years of experience managing social media within the luxury, fashion, or beauty industry.
• Proven experience in developing and executing successful social media strategies for an international brand.
• Excellent understanding of luxury consumers and digital trends.
• Strong leadership skills with experience managing teams and external partners.
• Exceptional storytelling, content curation, and editorial writing skills.
• Analytical mindset with expertise in social media analytics tools.
• Passion for luxury, creativity, and innovation in digital marketing.
• Fluent in English and French (Italian is a plus).