Consumer Shopper Insights Apprentice

Pernod Ricard; Paris; Sur place; EUR 25 000 - 45 000; Plein temps

Résumé du poste

Join a forward-thinking company as a Consumer & Shopper Insights apprentice in the heart of Paris! This one-year opportunity offers a chance to delve into consumer insights, supporting strategic initiatives that drive growth and innovation. Collaborate with a dynamic team to analyze consumer behavior, enhance the external communication strategy, and democratize insights across the organization. With a focus on personal development, you'll gain access to training platforms and a supportive environment, making this an ideal role for aspiring professionals eager to make an impact in the industry.

Prestations

Company mutual insurance

Access to work council benefits

Company savings plan with profit-sharing

Company restaurant

Unlimited access to Coursera training platform

Qualifications

• Curious about Consumer Insights and consumer-centric strategy.
• First experience in Consumer Insights, Consulting, Strategy, or Marketing.

Responsabilités

• Support analysis related to MAESTRIA 2.0 for consumer centricity.
• Prepare strategic presentations for management and committees.

Connaissances

Consumer Insights

Project Management

Analytical Skills

Communication Skills

Tech Savvy

Formation

Master’s degree from a Business School

Outils

Excel

PowerPoint

AI Techniques

Insights Factory

GWI

BevTrac

Description du poste

Want to join the world's No. 2 in wines & spirits and work among convivial teams? Pernod Ricard is looking for a Consumer & Shopper Insights apprentice for 1 year starting in September 2025. You will be based at our office in central Paris (Saint Lazare Train Station, Paris 8).

Supported by the CEO, the Global Brands team sets strategic direction for our portfolio and brand activation & positioning. The Global Marketing function designs and monitors group brands portfolio strategy based on robust insights harnessed by the Strategy & Insights Center of Excellence (S&I COE). The S&I COE acts as the Consumer Insight Expert for affiliates in methodology, insights, frameworks, agency rosters, and project management. The Global Consumer Insight Vision aims to lead human-centric decisions that drive strategy and profitable growth, energize business imagination, and anticipate consumer needs in key moments.

Your key missions :

1. Support analysis related to MAESTRIA 2.0, a global effort for a key strategic priority at Pernod Ricard, anchoring consumer centricity in the group's global portfolio strategy. From a Consumer Insights perspective, this includes:

• Demand sensing : understanding strategic moments of conviviality in the markets and key drivers of category choice. Support work for Pernod Ricard's various global brands and markets.
• Understanding the consumer journey and influential touchpoints leading to alcohol consumption in different moments (path to purchase).
• Support the external communication strategy of the Global Consumer Insights Team, showcasing Pernod Ricard's consumer centricity, including leveraging insights factory platform.
• Help democratize Consumer & Shopper Insights within the group, potentially including platforms like The Insights Factory, GWI, BevTrac, etc.
• Prepare strategic presentations for management and other committees at HQ or affiliates.
• Provide regular project updates to the consumer understanding and demand sensing team.

Ideal candidate profile:

• Curious about Consumer Insights and consumer-centric strategy.
• First experience in Consumer Insights, Consulting, Strategy, or Marketing.
• Strong project management and analytical skills, comfortable with Excel.
• Tech-savvy, able to adopt forward-looking techniques, including AI, in building digital and technological applications.
• Excellent communication skills, proficient with PowerPoint.
• Fluent in English; French is a plus but not mandatory (90% of work in English).
• Studying for a Master’s degree from a Business School.

Benefits include:

• Company mutual insurance.
• Access to work council benefits after 6 months.
• Option to open a company savings plan with profit-sharing.
• Company restaurant.
• Unlimited access to Coursera training platform.

All within a friendly, supportive environment to help you progress and build a professional network. 92.2% of our interns and alternates recommend us as an employer (Happy Trainees 2025!).

Pernod Ricard is committed to equal opportunities, focusing on skills and competencies in our recruitment process.

Job Posting End Date :

Target Hire Date :

Target End Date :

Key Skills

Employment Type : Full-Time

Experience :

Vacancy : 1