Global Brand Manager

TN France; Paris; Sur place; EUR 45 000 - 80 000; Plein temps

Résumé du poste

An established industry player seeks a dynamic Brand Manager to join their Global Publishing team in Paris. This role will shape global marketing strategies for live service games, focusing on executing impactful campaigns and ensuring brand consistency. The ideal candidate will possess strong marketing expertise and leadership skills, driving innovative initiatives while collaborating across teams. With flexible working arrangements and a commitment to employee well-being, this opportunity promises a rewarding career in a vibrant and creative environment.

Prestations

Profit Sharing

Paid Time Off

Healthcare

Flexible Working Arrangements

Qualifications

• Experience in the gaming industry, ideally on live service titles.
• Strong marketing expertise with a focus on performance marketing.

Responsabilités

• Create and execute live campaigns to attract and retain players.
• Produce impactful tactics and creatives tailored to diverse audiences.
• Ensure consistent brand communication across global teams.

Connaissances

Brand Management

Marketing Expertise

Leadership Skills

Creative Mindset

Collaboration

Performance Marketing

Description du poste

We are looking for a Brand Manager to join our Global Publishing team dedicated to live titles. Reporting to the Brand Director in Paris, you will contribute to shaping the global go-to-market strategies, marketing tactics, and supporting creatives for key live service games in the Ubisoft Portfolio. Your brand management expertise, strong organizational skills, eye for detail, and industry knowledge will empower the team to design ambitious and effective campaigns.

Your main missions will be the following:

1. Create and execute live campaigns to recruit new players and keep existing ones active
   • Collaborate with production, cross franchise teams, and live ops teams to market new content drops (seasons, events, patches, expansions) with effective messaging and timing;
   • Ensure all marketing, communication, and in-game events reinforce the game's tone, values, and visual identity, even as the game evolves over time;
   • Align promotional efforts with monetization goals (season passes, in-game purchases, bundles) while maintaining brand integrity and player goodwill;
   • Regularly review campaign performance, in-game data, player sentiment, and market trends to refine marketing tactics and inform brand strategy;
   • Share industry benchmarks that could help strengthen strategies.
2. Produce impactful tactics and creatives adapted to each audience
   • Brief internal/external agencies and lead the production of diverse initiatives like key arts, trailers, media creatives, activations, in a ROI-driven and agile mindset;
   • Gather key insights from previous campaigns, player knowledge, and studies;
   • Build an optimal paid media plan to drive ROI and leverage earned and owned channels (Social, CRM, Content Creators, Press, Platforms, Community Management);
   • Manage budgets and production schedules thoroughly.
3. Ensure consistent brand communication across the world
   • Act as the bridge between production and teams to deliver cohesive campaigns supporting game updates and business needs;
   • Embodies the vision and ensures it is communicated consistently across teams;
   • Maintain fluent communication, consider team specificities, and follow up on performance;
   • Provide teams with product information and marketing tools for global and local planning.

Qualifications

• Previous experience in the gaming industry, ideally on live service titles;
• Strong marketing expertise, understanding the full marketing mix, experience in performance marketing is a plus;
• Leadership skills to establish vision and rally teams;
• Results-oriented with ownership of projects;
• Creative and innovative mindset;
• Collaborative ability to work across global teams;
• Fluent English required.

Additional Information

Ubisoft offers various perks, including profit sharing, paid time off, healthcare, and more. The role is based in Saint-Mandé, France, with flexible working arrangements.