Senior/Staff Growth Product Manager Acquisition

TN France; Paris; Hybride; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An innovative company is seeking a seasoned Product Manager to lead product development in the Martech domain. This role offers the opportunity to work with a talented team, focusing on SEO, performance marketing, and data-driven strategies. As a key player, you'll define growth metrics, collaborate across teams, and drive initiatives from inception to completion. Join a mission-driven organization dedicated to sustainability and innovation, where your contributions will help reduce electronic waste and foster a user-centric approach. Embrace a dynamic environment with opportunities for professional growth and leadership development.

Prestations

Health Insurance

Flexible Hours

Remote Work Options

Leadership Development Programs

Equity

Internal Events

Employee Resource Groups

Qualifications

• Proven experience in product management within the Martech domain.
• Strong leadership and negotiation skills with a user-centric approach.

Responsabilités

• Lead product development for SEO tech assets and marketing campaign data.
• Define KPIs and drive impactful marketing acquisition strategies.

Connaissances

Product Management

Growth Hacking

SEO

Agile Methodologies

Data Analytics

Stakeholder Management

Communication Skills

Problem Solving

Formation

Bachelor's Degree

Master's Degree in Business or Marketing

Outils

Google Ads

Merchant Center

Scrum

Kanban

Description du poste

Back Market is the world's leading refurbished electronics marketplace with a team of 650 people, operating in 18 countries. Named one of the World's Most Innovative Companies by Fast Company in 2019 and 2021, our mission is to empower people to consume tech sustainably by offering high-quality, accessible, and eco-friendly alternatives to buying new electronics. Since 2014, we have contributed to avoiding over 1,000,000 tons of CO2e worldwide.

We are seeking a seasoned Product Manager with growth and marketing technology experience to lead product development for a squad of talented engineers managing SEO tech assets, product info feeds for SEA & Performance marketing, user tracking data, and marketing campaign data. This role involves collaborating across Engineering, Marketing, and Data teams to innovate within domains such as SEO, SEA, media tracking, and campaign performance analysis.

Your Mission:

1. Lead your squad's vision by gathering insights to develop a compelling acquisition strategy encompassing Media & Performance Marketing, SEO, Data & Tracking, and Engineering.
2. Define your Northstar metric and KPIs to drive impactful marketing acquisition and growth.
3. Build strategic roadmaps balancing long-term initiatives and short-term tactical bets aligned with company strategy and growth hacking mindset.
4. Serve as the main contact and evangelist for multiple marketing teams and senior management.
5. Collaborate with Engineering Managers to prioritize tasks and adjust plans as needed.
6. Communicate risks and impacts clearly, anticipating dependencies for smooth delivery.
7. Identify leverage points and foster innovation within your scope.
8. Lead strategic initiatives from inception to completion, including cross-functional projects.

Qualifications:

• Fluent in English.
• Proven experience as a Product Manager in the Martech domain, with mastery in strategy, discovery, delivery, and stakeholder management.
• Experience working in agile environments (Scrum, Kanban).
• Growth hacking mindset with knowledge of Google Ads, Merchant Center, and other acquisition channels.
• Ability to leverage product and tech to optimize marketing efforts, including automation and feed optimization.
• Data-driven with a track record of measuring impact; knowledge of marketing analytics is a plus.
• Strong soft skills in leadership, negotiation, and communication; experienced in facilitating difficult trade-offs.
• Excellent interpersonal skills to build relationships with stakeholders and management.
• Problem-solving attitude, comfortable navigating ambiguity with a user-centric approach.

Recruitment Process:

1. Interview with Talent Acquisition
2. Product case study interview
3. Interview with business and technical stakeholders
4. Back Market Value Interview

Why Join Us?

• Contribute to reducing electronic waste and fighting planned obsolescence.
• Be part of a mission-driven company since 2022.
• Work in a growing international company with opportunities for innovation.
• Collaborate with passionate experts and grow your career with tailored training.
• Participate in leadership development programs.
• Enjoy competitive salary, equity, and benefits including health insurance, relocation, flexible hours, and remote work options.
• Join a diverse, inclusive, and dynamic environment with numerous internal events and employee resource groups.

Back Market is an Equal Opportunity Employer committed to diversity and inclusion. We are dedicated to embedding DEI principles and supporting a diverse team to achieve our social and environmental mission.