CDI - Global VP Integrated Marketing (F / H / X)

Sephora; Neuilly-sur-Seine; À distance; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Sephora is seeking a Global VP of Integrated Marketing to enhance brand strategy and drive global marketing initiatives. This role involves nurturing the Sephora brand, developing global campaigns, and managing cross-functional teams. The ideal candidate will have extensive marketing experience and a strong commitment to community impact.

Qualifications

• 12+ years of marketing expertise.
• 5+ years of team management experience.

Responsabilités

• Nurture the Sephora brand and ensure global brand guidelines are clear.
• Develop global campaigns and manage relationships with key agency collaborators.
• Build cause marketing programs and drive consumer engagement.

Connaissances

Results-driven mindset

Cross-functional leadership

Brand building

Creative development

Community impact

Description du poste

At Sephora, we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose and values.

The Global VP of Integrated Marketing will play a critical role in enabling Sephora’s success worldwide, partnering with our regional teams to transmit best practices and develop complementary marketing programs for international use.

The role reports to the Global Chief Marketing Officer.

Please note that an internal lead candidate has been identified and will be considered for this role. This posting remains open to ensure transparency.

You will excel and enjoy this position if you are ready to actively handle the following missions:

1. Steward for the Sephora brand

Nurture the Sephora brand DNA, ensuring our positioning, brand strategy, and global brand guidelines are clear and well understood by marketing partners, cross-functional collaborators, and external agencies.

Cultivate our global 'We Belong to Something Beautiful' brand signature and institutional imagery, supporting localized applications in markets.

Maintain the central Sephora global 'brand book,' helping define the usage of our global look and feel, and protect key global sub-brands.

1. Global briefs and creative development

Foster the creative vision for brand expression and inspire ongoing interpretation of the brand DNA.

Develop global campaigns that can be leveraged worldwide, or work with regional marketing teams to deliver 'leveraged' creative assets that meet the needs of our marketing community.

Manage relationships with key agency collaborators, ensuring outsourced content continues to inspire innovation and meet Sephora’s business needs.

1. Marketing operations and global collaboration

Build new ways of working globally to accelerate collaboration and enhance shared successes across regions.

Establish timelines and processes to ensure global deliverables meet regional and local market needs.

Sponsor the development and continuous improvement of back-office tools like asset and project management systems to scale marketing efforts now and in the future.

Champion testing in modern marketing content development, including dynamic content creation, translation, genAI, and other scalable distribution methods.

1. Community impact and cause marketing

Build cause marketing and community outreach programs to demonstrate our Purpose and engage stakeholders.

Create a global signature cause platform and support ongoing commitments such as Classes for Confidence.

Drive consumer awareness and engagement in our sustainability and social impact initiatives.

1. Team development and management

Operate a lean central global team while enabling a broader community of marketers.

Identify opportunities to upskill marketers worldwide, fostering internal talent and enabling long-term success.

If you have:

Desired Competencies

• Results-driven mindset, translating broad challenges into actionable plans with milestones.
• Experience leading complex cross-functional initiatives.
• Ability to inspire and generate commitment to long-term marketing goals.
• Strong motivation aligned with Sephora’s values of inclusion and community impact.
• 12+ years of marketing expertise.
• At least 5+ years of team management and departmental leadership experience.
• A proven track record of building successful brands and strategies.
• Hands-on experience in marketing communications and creative development, including advertising, agency collaborations, and content creation.

Geographically, the team is primarily based in Paris, but we are open to remote leadership.

While at Sephora, you'll enjoy working with talented leaders, ongoing learning opportunities, and being part of a global community of passionate team members across markets and stores.

Unleash your creativity, learn and evolve, and be yourself—these are what set us apart.