Global Brand Lead - Essentiale

TN France; Neuilly-sur-Seine; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An established industry player is seeking a Global Brand Lead to drive brand strategies for its Essentiale product line. This role involves developing innovative marketing approaches based on consumer insights, leading cross-functional teams, and enhancing brand equity in key global markets. As part of a diverse and forward-thinking team, you will have the opportunity to shape the future of consumer healthcare, contributing to impactful initiatives that promote better self-care. If you are passionate about marketing and ready to make a difference, this role offers a compelling opportunity for growth and career development.

Prestations

Opportunities for growth and career development

Competitive rewards

Diverse and innovative team environment

Qualifications

• Minimum 8 years in consumer marketing with global experience preferred.
• Experience in marketing strategies, branding, and product development.

Responsabilités

• Develop and validate brand strategy based on vision and competitive advantage.
• Lead brand building efforts in collaboration with global leadership.
• Monitor market trends and brand performance, providing strategic recommendations.

Connaissances

Consumer Marketing

Branding

Advertising

Project Management

Strategic Thinking

Analytical Skills

Problem Solving

Communication

Collaboration

Adaptability

Formation

Business School or Bac+5 + MBA

Description du poste

Social network you want to login/join with:

col-narrow-left

Client:

Sanofi

Location:

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

bb3d2ee81f42

Job Views:

2

Posted:

09.05.2025

col-wide

Job Description:

Global Brand Lead - Essentiale

About the job

At Sanofi, we’re committed to providing next-generation healthcare that patients and customers need. We harness data insights and AI responsibly to innovate faster. Join our Essentiale Team as Global Brand Lead - Essentiale to develop and implement brand strategies based on consumer insights, leading to success in key global markets and contributing to the brand's strategic objectives.

Sanofi Consumer Healthcare builds trusted brands connecting with millions worldwide, aiming to enable better self-care and contribute to a healthier planet. We seek individuals who can shape the future of our business and help us become the leading fast-moving consumer healthcare company globally.

Main responsibilities

• Develop and validate the brand strategy based on vision and competitive advantage.
• Lead brand building efforts, including positioning, architecture, claims, and packaging design in collaboration with global leadership.
• Align cross-functional teams on brand strategy through tactical plans.
• Expand product offerings using consumer insights and develop innovation concepts.
• Deliver annual global brand plans aligned with category strategy.
• Establish strategic guidelines for regional and local brand initiatives to enhance brand equity and engagement.
• Support regions and countries in achieving strategic objectives through coaching and collaboration.
• Monitor market trends and brand performance, providing strategic recommendations.
• Manage the brand budget and analyze marketing effectiveness.
• Develop and implement global communication strategies in collaboration with key markets.
• Build partnerships with communication agencies.

About you

• Minimum 8 years in consumer marketing, global experience preferred.
• Experience in marketing strategies, branding, advertising, and product development.
• Independent project management skills.
• Educational background: Business School or Bac+5 +MBA, ideally in marketing.
• Strategic, creative, analytical, and problem-solving skills.
• Fluent in English; French or German is a plus.
• Strong communication, collaboration, and adaptability skills.

Why choose us?

• Join a future-focused team bringing science to life.
• Opportunities for growth and career development globally.
• Competitive rewards recognizing your contribution.
• Be part of a diverse, innovative team committed to making a difference.

Sanofi is an equal opportunity employer, committed to diversity and inclusion. Learn more about our initiatives and culture.