Senior Paid Social Media Buyer

TN France; Langres; À distance; EUR 40 000 - 80 000; Plein temps

Résumé du poste

Ein innovatives Unternehmen in der Mode- und Sportartikelbranche sucht einen erfahrenen Senior Paid Media Buyer, der die bezahlte Medienstrategie leitet und umsetzt. In dieser spannenden Rolle sind Sie verantwortlich für die Verwaltung von Kampagnen auf Plattformen wie Meta, TikTok und Snapchat. Sie werden eng mit kreativen Teams zusammenarbeiten, um ansprechende Anzeigen zu erstellen und die Kampagnenleistung durch Datenanalyse zu optimieren. Diese Position bietet die Möglichkeit, in einem dynamischen, wachstumsorientierten Umfeld zu arbeiten, in dem Ihre Expertise einen direkten Einfluss auf den Erfolg des Unternehmens hat. Wenn Sie leidenschaftlich an Werbung interessiert sind und in einem flexiblen, remote-first Arbeitsumfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Prestations

Gesunde Work-Life-Balance

Wachstumsmöglichkeiten

Remote-Arbeit

Qualifications

• 5+ Jahre Erfahrung im DTC Paid Media Buying und Growth Marketing.
• Expertise in Medienkäufen auf Plattformen wie Meta und TikTok.

Responsabilités

• Verwalten und Optimieren von Kampagnen auf sozialen Medien.
• Analysieren von Kampagnendaten zur Identifizierung von Trends.

Connaissances

DTC Paid Media Buying

Growth Marketing

Analytical Skills

Audience Segmentation

A/B Testing

Communication Skills

Outils

Notion

Slack

GSuite

Loom

Meta

TikTok

Snapchat

Twitter/X

Applovin

Northbeam

Triple Whale

Haus

GA4

Description du poste

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Ridge crafts products made to last a lifetime through simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community—setting our North star as we strive to improve every day. Together, we can do more with less.

Ridge started with The Ridge Wallet as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide! We currently operate globally, selling in the US, Canada, the UK, EU, and Australia via Shopify and other channels such as Amazon and wholesalers. We have expanded and continue to expand our product catalog to include KeyCases, Bolt Action Pens, Knives, Rings, Watches, and more in development!

We seek individuals interested in roles with tremendous growth potential, which demand a high work rate and quality of work. As a fully remote company, we leverage this to find the best talent worldwide. We are committed to supporting a healthy work/life balance in our remote-first environment.

The Role

Apply here: https://tally.so/r/nPzGyx

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels—focusing on platforms such as Meta, TikTok, Snapchat, Twitter/X, and Applovin. Responsibilities include optimizing campaign performance, analyzing data, and contributing to strategic planning. This role offers a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand, working alongside industry experts.

Responsibilities

Campaign and Platform Ownership:

• Manage paid social media platforms including Meta, TikTok, Snapchat, Twitter/X, and Applovin.
• Stay updated on platform changes, updates, and best practices to ensure campaign effectiveness.

Ad Building:

• Create, manage, and optimize paid social media ads.
• Develop ad copy and creative content aligned with campaign goals.
• Ensure compliance with platform guidelines and brand standards.

Data Analysis:

• Analyze campaign data to identify trends and areas for improvement.
• Generate regular reports on metrics like CTR, conversion rates, and ROAS.
• Use data insights to recommend campaign adjustments.

Quality Assurance:

• Ensure accuracy and consistency in all ad campaigns and creative materials.
• Monitor performance and address issues promptly.

Ad Creative:

• Collaborate with the creative team to develop engaging visuals and copy.
• Provide feedback to enhance ad effectiveness.
• Ensure timely delivery of creative assets.

Campaign Management:

• Manage and optimize campaigns across channels.
• Implement targeting strategies to reach specific audiences.
• Manage budgets and adjust spend to maximize performance.

Strategic Planning:

• Contribute to campaign strategies and media plans.
• Participate in brainstorming for campaign improvements.
• Research new advertising opportunities and platforms.

External Partner Communication:

• Act as the main contact for external ad partners and agencies.
• Review and share campaign insights with partners.

Ideal Profile

Qualifications and Requirements:

• 5+ years of DTC Paid Media Buying and Growth Marketing experience.
• Expertise in media buying on platforms like Meta, TikTok, Snapchat, Twitter/X, and Applovin.
• Experience in DTC ad agencies or in-house roles within brands exceeding $100M in revenue is a plus.
• Familiarity with analytics and attribution tools such as Northbeam, Triple Whale, Haus, and GA4.
• Strong understanding of advertising attribution models.
• Exceptional analytical skills and experience with reporting.
• Knowledge of audience segmentation, retargeting, and A/B testing.
• Excellent communication and collaboration skills.

Technical Skills

• Proficiency in Notion, Slack, GSuite, Loom, and ad platforms.

What's on Offer?

• Join a market leader in Apparel & Sporting Goods.
• Opportunity to grow within a company with a solid performance record.