Senior CRM specialist M/W

TN France; Paris; Sur place; EUR 40 000 - 70 000; Plein temps

Résumé du poste

An established industry player is seeking a CRM Specialist to lead innovative customer engagement strategies. This role involves defining and executing comprehensive CRM strategies, monitoring campaign performance, and collaborating with various teams to drive customer loyalty. The ideal candidate will have a strong background in CRM tools and a passion for enhancing customer experiences. Join a dynamic team that values creativity and analytical skills, and make a significant impact on customer relationships across multiple brands and countries.

Qualifications

• Minimum 3 years of experience in a CRM role.
• Fluent in English and French with excellent communication skills.

Responsabilités

• Develop and implement comprehensive CRM strategies for global initiatives.
• Monitor and analyze CRM campaign performance and profitability.

Connaissances

CRM Strategy Development

Email Marketing

A/B Testing

Data Analysis

Customer Engagement

Formation

Master's degree in Marketing

Outils

Salesforce Marketing Cloud

Data Cloud

Batch

Description du poste

About Europcar Mobility Group

Europcar Mobility Group is a global mobility provider with 75 years of expertise, leading in Europe. We aim to change the way you move by delivering simple, seamless, innovative, and eco-friendly mobility solutions.

We offer a wide range of car and van rental services for individuals and businesses, including short-term, long-term, on-demand, and subscription options, supported by a fleet of over vehicles, including electric vehicles.

Our brands cater to diverse needs: Europcar (global leader in car rental), Goldcar (low-cost rentals in Europe), Ubeeqo (car-sharing in Europe), and Fox-Rent-A-Car (US market). With over 8,000 employees and a presence in more than 130 countries, customer satisfaction is our priority.

Job Description

1. Define and Execute CRM Strategy:

• Develop and implement comprehensive CRM strategies for global and local initiatives, utilizing channels like email, app push notifications, web push notifications, and on-site retargeting, with support from internal teams.
• Create and manage CRM marketing campaigns targeting multiple countries and brands.
• Innovate and test new channels and mechanics to increase engagement and optimize CRM processes using a test-and-learn approach.
• Manage customer lifecycle actions and cycles to improve engagement, marketing impact, and retention.
• Develop and execute contact strategies to engage relevant audiences with tailored content across channels to drive conversion and loyalty.

Performance Monitoring and Reporting:

• Monitor and analyze CRM campaign performance and profitability.
• Create actionable reports to share insights and implement quick wins.
• Enhance channel performance through A/B testing and lead scoring strategies.

Agency Coordination:

• Manage agency collaborations to ensure alignment with commercial goals and effective audience activation.

Internal and External Relationships

Collaborate with E-Commerce, Product & Tech Tribes, Marketing (Global Loyalty & Brand, Local Marketing & Sales), and Legal teams (compliance & DPO).

Proficient in CRM tools (Salesforce Marketing Cloud, Data Cloud, Batch) and KPIs.

Qualifications

• Minimum 3 years of experience in a CRM role.
• Master's degree in Marketing or Business (bac +5).
• Fluent in English and French, with excellent communication skills.

Personal Characteristics

• Autonomous, organized, capable of managing multiple initiatives.
• Problem-solving skills with a collaborative attitude.
• Strong analytical skills, attention to detail, accuracy.

Additional Information

All qualified applicants will receive consideration without regard to race, sex, color, religion, national origin, or disabilities.