PR, Influence and Social Media Manager

PR, Influence and Social Media Manager

tarte is the pioneer of high-performance naturals & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US. tarte is committed to sharing its passion for skinvigorating ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

But tarte doesn't stop there. Giving back has always been a part of the brand's DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future small business awards. In 2017, tarte founded heart to tarte, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte's mission of offering cruelty-free, eco-chic cosmetics chock full of high-performance natural ingredients? If so, we'd love to hear from you!

tarte cosmetics is seeking a talented & strategic PR & Social Media Manager of international markets to join our team! The PR & Social Media Manager will be responsible for developing & driving the international PR & social media programs for all launches/activations as well as for the long-term brand awareness strategy. This role is highly collaborative & will report directly to the International Marketing Director, with support from Social Media Coordinators owning 1 direct report and 2 dot line reports. Our ideal candidate is beauty-obsessed with a proactive team player attitude, excellent communication & writing skills & is a multi-tasker that will meet deadlines in a fast-paced environment.

1. Public Relations (PR):

• Building relationships with journalists, bloggers, and influencers, using those relationships to create opportunities for brand exposure and coverage.
• Monitor media coverage and leverage insights for strategic brand positioning.
• Plan and execute PR activations such as influencer events, trips, product launches, or media desksides to drive buzz.
• Partner with Sephora & local retailers for multi-brand PR events and in-store activations.
• Develop innovative PR strategies and out-of-the-box brand awareness opportunities to maintain a strong & positive image.

1. Social Media:

• Create social media timelines, proposals for tarte content on Sephora's local channels and ensure exposures on retailer channels.
• Curate and localize content that resonates with each market, driving community engagement.
• Communicate the international team’s content needs and partner with internal Content Creators and the Content/Video team to bring content to life.
• Analyze community feedback and insights to inform marketing and PR strategies.
• Develop creative campaigns and initiatives to support seasonal launches.
• Ensure all content aligns with the company's brand voice and messaging.
• Stay on top of the latest social media trends and create opportunity proposals.

1. Collaboration:

• Work closely with local and international collaborators across markets.
• Collaborate with external partners, agencies, and stakeholders on PR and community initiatives.

1. Measurement and Reporting:

• Track and analyze PR and community metrics such as media mentions, social media engagement, and sentiment analysis.
• Provide regular reports on the effectiveness of PR and community initiatives and make recommendations for improvement.
• Compile weekly, monthly, and quarterly PR and social media reports.

Requirements:

• Work out of tarte’s Paris office.
• Fluent in English and French highly recommended.
• Bachelor’s or master’s degree in Marketing, PR, or Communications.
• 5+ years of experience in PR & social media marketing, ideally at a PR agency or within a fast-growing brand.
• Must have an active personal or professional social media presence with a strong following.
• Comfortable on-camera & experienced in creating engaging, trend-driven content.
• Proven track record in developing and executing successful PR & influencer strategies.
• People management experience with 1+ direct reports.
• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects.
• Works well under pressure & has a flexible & positive attitude.
• In-depth understanding of relevant & upcoming social media trends.
• Excellent verbal, communication & writing skills.
• Strong project management skills.
• Up to date on relevant cultural events.
• Passionate about beauty & the cosmetics industry (experience in beauty is a plus!).