E-Commerce Manager f / m

DNP PHOTO IMAGING; Paris; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

An established industry player is seeking an E-Commerce Manager to lead their online sales initiatives. In this pivotal role, you will enhance user experience across multiple e-shop platforms, implement effective marketing strategies, and drive revenue growth. Collaborating with cross-functional teams, you will leverage your expertise in digital marketing, SEO, and analytics to optimize performance and customer retention. This position offers a dynamic environment where your creativity and analytical skills will thrive, making a significant impact on the company's e-commerce success. If you're passionate about e-commerce and ready to take on a leadership role, this opportunity is perfect for you.

Qualifications

• Bachelor's degree in Business, Marketing, E-commerce, or equivalent experience.
• Proficiency in CMS e-commerce platforms and marketing automation tools.

Responsabilités

• Develop and implement e-commerce strategy to drive online sales.
• Manage and optimize the e-shop website for user experience.

Connaissances

Marketing Automation

SEO

SEM

Data Analysis

User Experience (UX)

Project Management

Communication Skills

Sales Mindset

Formation

Bachelor's degree in Business

Bachelor's degree in Marketing

Bachelor's degree in E-commerce

Outils

Shopify

Magento

WooCommerce

Google Analytics

Description du poste

Role Objectives : As the E-Commerce Manager, you will be responsible for managing our e-shop websites under the DNP and sharingbox brands, as well as our customers' e-shops. Your goal will be to optimize the user experience, drive online sales, and ensure target achievement.

Key Responsibilities :

1. Develop and implement the overall e-commerce strategy to drive online sales and revenue growth, in line with Product Manager and Digital Marketing specialist.
2. Manage and optimize the DNP PIE e-shop website, ensuring an engaging, user-friendly, and secure shopping experience.
3. Oversee product listings and pricing.
4. Structure and implement marketing automation campaigns.
5. Monitor website analytics and key performance indicators (KPIs) to identify trends, measure campaign effectiveness, and improve performance.
6. Manage inventory with the Operations team and oversee order fulfillment processes.
7. Collaborate with cross-functional teams, including marketing and customer support, to align e-commerce initiatives with overall business goals.
8. Work with the Digital Marketing Specialist on SEO, SEM, email campaigns, marketing automation, social media ads, and affiliate marketing to drive traffic and conversions.
9. Stay updated on e-commerce trends, tools, and competitor strategies to maintain a competitive edge.
10. Implement strategies to increase customer retention, such as loyalty programs, personalization, and email marketing.
11. Ensure compliance with data privacy regulations and maintain the integrity of customer data.
12. Act as the main contact with the external development agency for website maintenance and development.
13. Track and analyze ROI by country for all online sales activities.

About You :

1. Bachelor's degree in Business, Marketing, E-commerce, or a related field (or equivalent experience).
2. Proficiency in CMS e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and tools such as Google Analytics.
3. Confirmed experience in marketing automation, primarily in B2C.
4. Strong understanding of SEO, SEM, social media advertising, and other digital marketing strategies.
5. Excellent analytical skills with the ability to interpret data and make data-driven decisions.
6. Experience in UX / UI optimization and A / B testing.
7. Strong project management skills and the ability to prioritize tasks in a fast-paced environment.
8. Sales mindset and result-oriented approach.
9. Structured approach with a project management mindset (scheduling and planning).
10. Excellent communication and team collaboration skills.
11. Creative, flexible, and proactive.

Additional Information : Frequent travel to European offices is required.