Director of Sales

Most businesses never overcome the challenge of developing leaders at scale—and it’s costing them. Poor leadership skills leads to low engagement, high turnover, and missed revenue targets. Without the right system, leadership development becomes a money pit instead of a growth driver.

That’s why companies turn to Wildsparq.

We provide a scalable, online leadership development system to help businesses identify where their leaders need growth, develop teams where it matters, and activate leaders to drive real business results.

With over a decade of experience and 1,000+ organizations transformed, we’ve witnessed how better leaders fuel better business.

POSITION SUMMARY:

The Director of Sales is responsible for developing and executing a strategic plan to grow revenue and scale the sales organization at Wildsparq. You’ll lead by example— closing key deals, building the sales playbook, hiring and mentoring team members, and optimizing tools and processes to increase efficiency and performance.

This role is ideal for a hands-on sales leader who thrives in startup environments, can move quickly from ideation to execution, and desires to make a big impact. As a core Wildsparq leader, the Director of Sales is expected to carry out Wildsparq’s people-first, family-oriented, and Christian-values culture with excellence, integrity, teamwork, and innovation. This role reports to the COO at Wildsparq.

KEY RESPONSIBILITIES:

• Develop and own the overall sales strategy aligned with company's growth goals
• Build, lead, and mentor a small but high-performing sales team (initially player-coach)
• Design and implement scalable sales processes, metrics, and infrastructure (e.g., CRM, forecasting, etc.)
• Partner with the Director of Marketing to identify target markets, ICPs, and refine positioning to optimize outbound and inbound efforts
• Collaborate with Marketing to align lead gen and sales enablement activities
• Drive pipeline growth through outbound, partnerships, and expansion opportunities
• Forecast revenue accurately and communicate performance to leadership
• Close deals personally while scaling team capacity and onboarding new team members
• Monitor KPIs and iterate on tactics and strategy based on data and outcomes

EXPERIENCE NEEDED:

• 5+ years of experience in B2B SaaS sales, with at least 2+ years in a sales leadership role
• Proven track record of scaling revenue from <$3M ARR to $10M+
• Experience hiring, developing, and leading a sales team in a high-growth scale-up environment
• Strong knowledge of SaaS sales metrics, forecasting, and CRM systems (Salesforce, etc.)
• A hands-on leader who is equally comfortable closing deals as building strategy
• Excellent communication, leadership, and analytical skills
• Highly motivated, results-driven, and resourceful
• Loves selling and loves equipping/enabling others to be successful selling

Nice to Have:

• Experience selling into Financial Services (Banks, Credit Unions, etc.) and/or Construction companies
• Background working in early-stage product startups or scale-up environments
• Familiarity with product-led growth models and/or channel sales strategies

The Director of Sales could be hybrid-based in Birmingham, AL, or remote within a 3-hour driving distance from Birmingham, AL.