Director of Marketing and Admissions

TalentSpa Recuitment; Paris; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An established industry player is seeking a dynamic Director of Marketing and Admissions to lead their marketing and recruitment efforts. In this pivotal role, you will develop and implement strategies to drive student enrollment and institutional growth. Your expertise in analyzing data and adjusting marketing strategies will be crucial in achieving ambitious targets. Collaborating with university partners and external clients, you will oversee marketing campaigns and ensure high-quality service delivery. Join a vibrant team and make a significant impact in a fast-paced environment where your leadership will shape the future of student recruitment.

Qualifications

• Proven experience in marketing and admissions leadership roles.
• Strong analytical skills to drive data-informed decisions.

Responsabilités

• Oversee marketing and student recruitment initiatives to meet targets.
• Lead marketing campaigns and ensure compliance with regulations.

Connaissances

Marketing Strategy

Data Analysis

Relationship Management

Digital Marketing

Sales Performance Assessment

Formation

Bachelor's Degree in Marketing or Related Field

Master's Degree Preferred

Outils

CRM Software

Marketing Automation Tools

Description du poste

Are you passionate about marketing and admissions?

Do you thrive in a dynamic environment where every decision counts? We are currently looking for a Director of Marketing and Admissions to join our busy team in Hatfield, Hertfordshire!

As the Director of Marketing and Admissions, you will oversee all marketing and student recruitment initiatives, developing and implementing strategies to meet ambitious targets. You will liaise with university partners and external clients, lead marketing campaigns, and oversee the admissions process to ensure efficiency and high-quality service delivery. Your ability to analyze data and adjust strategies accordingly will drive new business development and ensure compliance with relevant regulations. This is a pivotal role where your leadership will directly impact student enrollment and institutional growth.

Principal Accountabilities:

Marketing:

• Develop sales and marketing campaigns to distinguish HIC from competitors and drive growth.
• Build and maintain effective relationships with university partners, the Navitas Group, agents, and other external clients.
• Identify and target key market segments to promote new business development.
• Collaborate with the College/Campus Director to ensure effective overall management of HIC.
• Monitor, evaluate, and report on campaign effectiveness; work with the Marketing & Admissions team to ensure accurate execution of campaign deliverables.
• Lead profitable marketing and student recruitment efforts based on market strategies, research, and the overall marketing plan.
• Assess existing sales performance and coordinate marketing and sales efforts to maximize resource utilization.
• Develop strategies for digital marketing initiatives.
• Coordinate with the Marketing & Admissions team on promotional materials, public relations, and marketing communications within Group guidelines.
• Prepare quarterly reports on expenditure and student recruitment metrics.
• Ensure compliance with regulatory frameworks governing marketing, sales, and admissions.
• Participate in onshore and offshore marketing/sales activities, potentially managing key markets.
• Manage financial aspects related to marketing and agent monitoring and reporting.
• Encourage student recruitment and marketing staff to actively participate in activities.
• Collaborate with Navitas group marketing and other Directors in the department.

Admissions:

• Achieve college/campus admission and enrollment targets by leading the Admissions & Recruitment function.
• Improve service delivery related to assessments, offer letters, CAS issuance, and follow-up activities in collaboration with the Marketing & Admissions teams.
• Analyze recruitment data to measure achievement against strategic initiatives and inform decision-making.
• Work with the Admissions Manager to ensure efficient operations.