Director, APM Market Access, Europe

BD; Grenoble; Hybride; EUR 112 000 - 178 000; Plein temps

Résumé du poste

BD is seeking a seasoned Market Access leader for the Advanced Patient Monitoring (APM) business in Europe. The role focuses on enabling sustainable patient access, favorable reimbursement outcomes, and policy implementation across the region.

You will translate strategy into execution, ensuring disciplined, evidence-based market access activities aligned with regional priorities. Responsibilities include leading payer research, identifying barriers, shaping reimbursement positions, and

Qualifications

• Deep knowledge of market access, reimbursement dynamics, and health policy across Europe.
• Proven ability to translate strategy into actionable access plans and evidence packages.
• Experience engaging with payers, HTA bodies, policymakers, and trade associations.

Responsabilités

• Lead payer negotiations and HTA discussions across EU markets.
• Develop regional access strategies, evidence plans, and value propositions for APM technologies.
• Create regional market access tools such as value dossiers and payer presentations.
• Collaborate with cross-functional teams to implement access initiatives and ensure alignment with BD priorities.
• Represent APM access objectives with national and regional stakeholders and industry bodies.

Connaissances

Market Access

Payer research

HTA requirements

Evidence generation

Policy development

Stakeholder engagement

European market knowledge

Strategic planning

Description du poste

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Role Overview

As a seasoned Market Access leader for the Advanced Patient Monitoring (APM) business within Europe, this role plays an important part in enabling sustainable patient access, competitive reimbursement outcomes as well as policy implementation, and commercial success across the region.

Guided by BD Excellence principles and the imperatives to compete, innovate, and deliver, the Director is accountable for translating strategy into execution, ensuring that market access activities are disciplined, evidence based, measurable, and closely aligned with APM regional and global priorities.

Main responsibilities

Reporting to the Vice President Public Affairs EMEA and working in close partnership with the APM Senior Director for Global Market Access, the Director is responsible for the following:

Strategy, Competition & Value (Compete)

• Conduct and oversee payer and pricing research, market access landscaping, and opportunity assessments to inform prioritization and investment decisions.
• Identify commercial and access barriers early and proactively drive risk mitigation strategies that protect and enhance APM adoption.
• Identify common payer and HTA requirements across priority European markets and translate them into scalable regional evidence, value and access strategies.
• Shape reimbursement and payment policy positions, leveraging BD advocacy priorities and engagement with trade associations and medical societies.
• Proactively identify and evaluate new reimbursement, coding, coverage and funding opportunities that can expand access to APM technologies.
• Depending on location, advise on Market Access strategy development in France or Italy across other Business Units within the BD Connected Care segment and with local colleagues

Innovation & Evidence (Innovate)

• Act as a key partner to evidence generation functions, helping shape data strategies that address payer, HTA, and policy requirements for APM technologies.
• Support the development of innovative access pathways, including coding, coverage, reimbursement, and alternative payment mechanisms, evaluating their commercial impact and scalability.
• Drive continuous improvement in market access tools and methodologies in line with BD Excellence standards.

Execution & Results (Deliver)

• Engage externally with payers, policymakers, and relevant experts at national, regional, and local levels to advance APM access objectives.
• Facilitate payer negotiations, including technical HTA‑related discussions, ensuring consistency, credibility, and alignment with regional strategy.
• Develop and deploy high‑quality regional market access tools (e.g. value dossiers, payer presentations, VAC Packages) to enable effective local execution.
• Maintain an active presence at relevant industry forums and medical society meetings to monitor trends and strengthen BD’s APM access positioning.
• Represent APM in relevant trade associations and coordinate association engagement and advocacy priorities with regional Public Affairs, business and country stakeholders.
• Develop and maintain relationships with relevant clinical, economic and policy experts and key opinion leaders to support APM access objectives.

Product & System Expertise

• Build and maintain deep expertise in BD APM products, their clinical use cases, outcomes, and economic value drivers.
• Develop and sustain a strong understanding of payer systems, HTA frameworks, and reimbursement dynamics across Europe, with particular focus on key EU markets.
• Monitor and interpret relevant healthcare policy, reimbursement and funding developments, translating changes into clear implications and recommended actions for APM and country teams.
• Participate as a member of the APM European Business Unit Leadership Team, bringing market access, reimbursement and healthcare policy perspectives into regional business decisions.

Main requirements

The role requires the ability to compete by shaping favorable reimbursement and funding environments, innovate by advancing differentiated value propositions and access pathways for APM technologies, and deliver by driving consistent, high quality execution across countries and affiliates.

A core expectation of the role is the development and maintenance of deep knowledge and understanding of APM products, including their clinical application, economic value, competitive positioning, and evidence requirements. This product mastery is essential to engage with internal stakeholders as well as to support local strategies to credibly engage payers, policymakers, clinicians, and to ensure market access strategies are tightly connected to real world APM adoption and outcomes.

Depending on location, the role is expected to maintain a deep knowledge of the French or Italian Market Access landscape and function as a collaborative partner for regional and local colleagues in this regard.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

FRA Grenoble

Additional Locations

ITA Milano - Via Enrico Cialdini

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

€111,500.00 - €178,400.00 EUR Annual