Directeur de zone USA (H / F)

Spie batignolles; Paris; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

An established industry player is seeking a Regional Marketing Specialist for Southern Europe. This exciting opportunity focuses on driving innovative marketing strategies across France, Belgium, Spain, and Italy. You will collaborate closely with sales teams to understand targets and develop tailored campaigns that resonate with local markets. Your role will involve analyzing market trends, defining marketing KPIs, and executing impactful campaigns, including digital marketing and events. If you're passionate about marketing and looking to make a significant impact in a dynamic environment, this role is perfect for you.

Prestations

Discretionary annual bonus scheme

Access to LinkedIn Learning

Employee-led interest groups

Qualifications

• Minimum 5 years of marketing experience required.
• Proficiency in French and professional English is essential.

Responsabilités

• Drive demand generation and support sales with marketing activities.
• Plan and execute marketing campaigns across various channels.

Connaissances

Business Insight

Collaboration

Effective Communication

Organizational Skills

Attention to Detail

Formation

Bachelor's degree in business, marketing, or communication

Outils

Marketing Automation Tools

CRM Software

Description du poste

The Regional Marketing Specialist – Southern Europe is responsible for driving Prosci's marketing efforts across France, Belgium, Spain, and Italy, with a primary focus on France and Belgium. This role contributes to the growth and expansion of our business by collaborating closely with colleagues in the Prosci Europe and global marketing teams to develop and execute tailored marketing strategies and campaigns for this region.

Scope & Responsibilities

1. Drive demand generation for Prosci in the allocated market, contributing to our ambitious growth journey in this market
2. Work closely with the sales team to understand their targets and support them with marketing activities
3. Work with the Director, Regional Marketing & Strategy to define Marketing KPIs for the region based on sales and business objectives
4. Work with Marketing Operations to gather and analyse data to determine success and adapt strategy as required
5. Define marketing plan for your market, budget allocation, and strategy
6. Work with Director, Regional Marketing & Strategy and Functional Marketing team (Digital, Content, Operations, etc.) to define strategy and plan for the region and allocate budget accordingly
7. Recommend strategies, channels, and tactics for the region
8. Evaluate productivity and ROI (return on investment) of marketing strategies
9. Plan and execute marketing campaigns, including tactics such as email marketing, social media, events, and webinars
10. Leverage corporate and Europe-wide marketing content and localise it as needed to better serve the market
11. Work with digital marketing to run SEA, SEO (Search Engine Optimization), and LinkedIn ads
12. Identify market trends and customer needs
13. Gather information on competitor landscape in the market
14. Feed information to Market Intelligence executive, who will compile and package it

Requirements

1. Competencies, Skills & Qualifications:
2. Business Insight - understands how marketing effort contributes to Prosci Europe and wider business goals
3. Collaborative - Builds partnerships and works collaboratively with others across the business to meet shared objectives
4. Communicates Effectively – Builds rapport and relates comfortably across business levels, cultures, and geographies, using the most appropriate communication method for each audience
5. Plans & Aligns – Demonstrates excellent organisational skills, prioritising workload to meet deadlines and commitments aligned with Prosci Europe business goals
6. Attention to detail – An eye for detail is essential for proofreading, copywriting, and visual/branding aspects of the role

Technical / Functional Skills:

1. French language skills (native or bilingual proficiency)
2. Excellent writing/editing skills
3. Professional standard of written and spoken English
4. Knowledge of digital marketing and events best practices
5. Well-versed in marketing automation and CRM tools and software
6. Able to analyse marketing KPIs
7. Marketing budgeting and planning skills

Qualifications:

1. Proven experience (minimum 5 years) as a marketeer
2. Bachelor's degree or equivalent experience in business, marketing, communication, or a related field

Additional Preferences:

1. An additional European language (Spanish, Italian) would be beneficial but not essential
2. Experience within a B2B setting is a plus

Work Location: Fully Remote. For this role, candidates must be based in France, ideally nearby Paris.

Compensation: Will vary based on candidate experience, qualifications, and location. Currently includes participation in a discretionary annual bonus scheme, access to LinkedIn Learning, and multiple employee-led interest and resource groups.

At Prosci, you’ll find more than a job. Here, you can contribute to meaningful work in the world, co-create your professional experience, and learn and grow. Our global team is rich in experiences and passion for helping our clients create change success.

Prosci is an equal opportunity employer that is committed to inclusion and diversity. Employment opportunities at Prosci are available to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, or any other legally protected characteristics. You can learn more about our efforts to build a more inclusive, equitable and diverse organisation: https://www.prosci.com/about/dei.