Digital Supervisor

Philip Morris International; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A global tobacco company in Paris is seeking a Senior Specialist in Digital Acquisition to enhance awareness of its products through effective digital strategies. The ideal candidate will have over 5 years of experience in digital marketing, strong analytical skills, and a consumer-centric approach. Join a dynamic team in a fast-paced, evolving industry with a competitive salary package.

Qualifications

• At least 5 years of experience in digital marketing, consumer experience, or commercial roles.
• Strong proficiency in digital marketing tools and platforms.
• Analytical skills with the ability to interpret data and make data-driven decisions.

Responsabilités

• Develop and execute SEO strategies to improve organic search rankings.
• Manage paid and social media campaigns aligning with business goals.
• Monitor campaign performance and optimize strategies to improve ROI.

Connaissances

SEO strategies

Social media campaigns

Data analysis

Lead generation

UX / UI principles

Formation

Bachelor's degree or higher

Outils

Digital marketing tools

Description du poste

Location : Paris, France

Team : Digital Marketing

Experience Required : 5+ years in digital marketing, consumer experience, or commercial roles

Philip Morris is one of the world's largest international tobacco companies, with more than 82,700 employees worldwide. Our employees speak more than 80 languages and come from all regions of the world. We have 50 production facilities worldwide and our products are sold in more than 180 countries.

At Philip Morris, we strive for a future where smoking is a thing of the past and we are committed to a smoke-free world. Our vision is clear: to transform the tobacco industry into a sector that is fully focused on offering better alternatives for adult smokers. We are determined to change the way the world thinks about smoking and actively contribute to a better future for all.

About the Role

We're looking for a data-driven and creative Senior Specialist in Digital Acquisition to join our dynamic digital team. In this role, you'll be responsible for increasing awareness of our SFP categories and products across online channels, while driving high-quality leads and optimizing conversion rates.

What You'll Do

• Boost Visibility: Develop and execute SEO strategies to improve organic search rankings and increase traffic to our digital platforms.
• Drive Campaigns: Manage paid and social media campaigns (where legally feasible), ensuring alignment with brand and business goals.
• Analyze & Optimize: Monitor campaign performance, analyze data, and continuously optimize strategies to improve ROI and meet KPIs.
• Stay Ahead: Keep up with the latest trends, algorithm updates, and best practices in SEO, paid media, and social platforms.
• Collaborate Cross-Functionally: Work closely with CX and category teams to align digital initiatives with broader business objectives.
• Lead Generation: Design and implement lead generation and nurturing strategies to improve conversion rates.
• Explore Innovation: Stay informed about emerging tools and technologies in the digital marketing space.

What You Bring

• A degree from a college or university (Bachelor's or higher)
• At least 5 years of experience in digital marketing, consumer experience, or commercial roles
• Strong proficiency in digital marketing tools and platforms
• A consumer-centric mindset with solid business acumen
• Analytical skills with the ability to interpret data and make data-driven decisions
• Knowledge of UX / UI principles
• Excellent collaboration and communication skills

Why Join Us?

You will join a dynamic, international, and fast-paced work environment in a constantly evolving industry and will interact with different levels of experience and expertise across the Company. We offer a contract with a competitive salary commensurate to the professional experience.