Digital Strategy Manager (M/F)

Europcar Mobility Group; Paris; Sur place; EUR 50 000 - 80 000; Plein temps

Résumé du poste

A leading company in mobility markets is seeking a Digital Strategy Manager to lead digital initiatives and improve customer journeys. The role requires strong analytical skills, strategic thinking, and experience in digital project management. Join a dynamic team in Paris and contribute to innovative digital solutions in the travel and hospitality sector.

Prestations

Dynamic and passionate team environment

Friendly and stimulating work environment

Pleasant premises in Paris

Other benefits

Qualifications

• At least 5 years’ experience in similar digital positions.
• Proven track record of driving successful digital strategies.
• Knowledge in Travel & Hospitality area.

Responsabilités

• Lead digital initiatives and projects for brands’ sites and mobile apps.
• Conduct market research to identify digital opportunities.
• Oversee execution of digital projects from a business perspective.

Connaissances

Strategic Thinking

Analytical Skills

Communication and Influencing Skills

Leadership and Inclusivity

Agile Methodologies

Business & Digital Acumen

Formation

Master’s Degree in Business, Marketing, Engineering

Description du poste

About Europcar Mobility Group

Europcar Mobility Group is a major player in mobility markets.

Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services – be it for a few hours, a few days, a week, a month or more – with a fleet that is already "CO2 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1/3 electric and hybrid vehicles by 2023).

Customers’ satisfaction is at the heart of the Group’s ambition and that of its employees. It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure, and Proximity - which respond to the specific needs and use cases of both businesses and individuals.

The Group’s major brands are:

• Europcar - the European leader of car rental and light commercial vehicle rental,
• Goldcar - the low-cost car rental leader in Europe,
• Ubeeqo – one of the European leaders of round-trip car-sharing (BtoB, BtoC).

Its mobility solutions are available worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries – 18 in Europe, 1 in the USA, 2 in Australia and New Zealand – complemented by franchises and partners).

Further details are available at :

Job Description

The Digital Strategy Manager will be responsible for leading digital initiatives & projects for brands’ sites and mobile apps. This role involves performing analysis and business case studies, delivering business recommendations to improve customer journeys and business performance, leading the product portfolio delivery with technical & product teams, and liaising with key HQ and country stakeholders.

As Digital Strategy Manager, your main responsibilities will include:

1. Digital Product & Market Analysis: conduct thorough market research to understand the latest digital trends and the competitive landscape. Identify digital opportunities, analyze our digital business to extract key insights, and build recommendations.
2. Business & Investment Case: develop business and investment cases for digital initiatives, gather insights from relevant stakeholders, build a business vision with measurable targets and ROI, assess feasibility and resources required.
3. Manage Digital Projects & Initiatives: oversee the execution of digital projects from a business perspective. Prioritize features based on value, market research, customer feedback, and overall business objectives. Use data-driven insights to inform product decisions, improve user experience, and maintain a competitive edge.
4. Central & Country Stakeholder Management: collaborate with stakeholders at both central and country levels, including marketing, sales, operations, and executive teams, to ensure alignment on digital strategy and initiatives. Build governance with country teams to manage their needs and share understanding on priorities and decisions. Communicate progress, gather feedback, and ensure smooth integration of digital initiatives.
5. Innovation with 3rd Party: foster relationships with third-party partners to drive innovation in digital offerings.

Why you should join us?

• You have a team spirit and want to join a dynamic, passionate, and committed team.
• A friendly and stimulating work environment within an international company.
• A position based in Paris (75017) with pleasant premises.
• Other benefits.

Qualifications

You are the best candidate if you:

• Have at least 5 years’ experience working in similar digital positions.
• Have a proven track record of driving successful digital strategies and leading digital services roadmap implementation.
• Have some knowledge in Travel & Hospitality area.
• Hold a Master’s Degree in Business, Marketing, Engineering.
• Speak French and English fluently (working languages); knowledge of Spanish is a plus.

Your strengths for success:

• Strategic Thinking: experience in translating strategic vision into actionable business cases & models, product roadmaps, and business outcomes. Ability to communicate strategic thinking effectively.
• Analytical Skills: strong analytical skills with the ability to perform detailed analysis and business case studies.
• Communication and Influencing Skills: excellent verbal and written communication skills, with the ability to convey complex ideas to diverse audiences. Strong interpersonal skills to build relationships, influence stakeholders, and drive alignment.
• Leadership and Inclusivity: demonstrated experience in leading digital projects and initiatives.
• Agile Methodologies: proficiency in working in agile organizations, such as SAFe, to drive efficient and iterative product development and releases.
• Business & Digital Acumen: sound business understanding with deep industry, market, and customer insights, aligning digital strategies with broader business objectives to achieve measurable results.

Additional Information

All qualified applicants will receive consideration without regard to race, sex, color, religion, national origin, or disability.

Location: Strategy Manager, 17th arrondissement, Île-de-France, France