Digital Specialist (Spécialiste Marketing Digital)

Le Boat; Castelnaudary; Hybride; EUR 30 000 - 45 000; Plein temps

Résumé du poste

A leading company in self-drive boating holidays is seeking a Digital Marketing Specialist to enhance their online presence in the French and Dutch markets. This role involves managing websites, executing digital marketing strategies, and ensuring effective communication across various platforms. With a hybrid work environment and competitive salary, this position offers an exciting opportunity to contribute to a dynamic team focused on delivering exceptional customer experiences.

Prestations

Competitive Base Salary + Bonus

Health Benefits

401K

Paid Time Off

Qualifications

• Minimum 1 year of professional experience in digital marketing.
• Fluent in English, French, and Italian; Spanish is a plus.
• Dynamic, proactive, and strong communication skills.

Responsabilités

• Manage website updates and digital marketing plans for French and Dutch markets.
• Implement e-newsletters and monitor competitor activities.
• Optimize website content and manage social media platforms.

Connaissances

Digital Marketing

Communication

Creativity

Organizational Skills

Fluency in French

Fluency in English

Fluency in Italian

Technology Skills

Outils

CMS (Wordpress)

CRM tools (Hubspot)

Excel

Description du poste

Please note: this is a 6-month contract position for 35 hours a week | Veuillez noter : CDD de 6 mois | 35 heures par semaine.

Le Boat, part of the Travelopia group, is the world’s leading provider of self-drive boating holidays, with over 55 years of experience. We offer an unforgettable holiday experience across Europe and Canada's inland waterways. Our fleet, crafted to suit all party sizes and budgets, requires no license or prior boating experience, making it accessible to everyone. With guests from around the globe, including North America, Germany, and France, Le Boat operates in 9 countries with France's Canal du Midi as the most famous and popular cruising ground.

We are looking to hire a Digital Marketing Specialist to join our team! Reporting to Marketing Manager – Southern Europe, UK, & Ireland, you’ll be responsible for managing website updates, bilingual e-newsletters, paid campaigns, performance analysis, web partnerships, social media, and external review particularly for the French and Dutch markets.

What we’ll offer:

Hybrid / Remote work environment

Competitive Base Salary + Bonus

Health Benefits

401K

Paid Time Off

What you’ll do:

Websites

• Execute and implement digital marketing plans in collaboration with the Marketing Manager – Southern Europe and central teams to increase online sales for the French and Dutch markets
• Manage the French and Dutch Le Boat websites, including daily control to ensure functionality (e.g., booking system), and coordinate bi-monthly updates with central teams (SEO, PPC, etc.)
• Design, translate, and upload content in English/French, English/Dutch (in coordination with a translation agency), and English/Italian when needed
  
  

E-newsletters & Competitor Monitoring

• Implement e-newsletters through Hubspot for French and Dutch speaking markets
• Monitor competitor activity across websites, e-commerce platforms, and other online marketing channels
  
  

Communication, Advertisement & SEO

• Select, negotiate, implement, and monitor online partnerships (e.g., e-newsletters, banners)
• Create and track online advertising campaigns, with performance measurement via Google Analytics
• Optimize website content for French-speaking domains and develop SEO plans in collaboration with the central SEO team
  
  

Social Media & Reviews

• Manage French-speaking social media platforms, including Facebook and Instagram via Hubspot
• Monitor and respond to reviews on platforms such as Trustpilot and Tripadvisor
  
  

Translations & Brochures

• Translate brochures and other commercial documents from English to French
• Handle all French translations across digital channels and support Italian translations when required
  
  

What you’ll bring:

• Professional experience of digital marketing within relevant disciplines, with a minimum of 1 year spent in a similar position
• Dynamic, proactive, autonomous, reactivity, creativity, organizational skills, communication skills, French writing skills, flexibility and team spirit
• Fluent English, French, Italian speaking - Spanish would be an advantage
• Technology skills, including with a CMS (Wordpress), CRM tools (Hubspot), and Excel
  
  

We believe people perform best when they can be their true selves, and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here: [e-mail].